The book made some interesting observations and developed some interesting arguments on the interplay of politics and communication (to the masses). However, the overall structure of the book was poor, and I ended it with the feeling that the same arguments were repeated over and over again. Also, it was not clear whether the book aimed to be a practical guide or a theoretical endeavour - now it remained lingering somewhere between the two, with one chapter in the middle not fitting into the whole structure at all. A lot of potential was lost.