Fully updated for July 2013 exam (Palate Ltd). Now includes £20 discount on ACA Simplified mock exams and updated Planning Sheets. Introduces the ACA Simplified "40 Task Approach(TM)" to cracking the ACA Case Study. Organised into 19 Chapters and 3 Appendices, this book will take you through our carefully designed and practical approach to gaining the marks you need to pass. Includes detailed "student eye" views from 2 students who increased their grades by 20 percentage points each between July 2012 and November 2012 using the 40 Task Approach(TM). Our unique approach is completely focused on the mark scheme and unlocks the secrets of a pass through a simplified approach which is radically different from the standard "4 Column Planning Grid" endorsed by other providers. The text reflects the subtle but important shift in the mark scheme which began with the July 2012 Case Study but which is not yet fully reflected in the materials of some other providers. We explain in detail how the Executive Summary and other aspects of the Case mark scheme have now subtly shifted, requiring a different approach to planning and writing to ensure success. The book is aimed at both re-sit students and first timers who wish to ensure a pass. If you have found yourself failing Case several times without really knowing why (and whilst writing a report which you thought was good), this book will help you understand what you are doing wrong - we are careful at all times to highlight the difference between a good report and a good grade in Case. See our website at www.acasimplified.com for our other Case Study materials Chapter £20 discount voucher for November 2013 mock exams 1. This Book and Why We Wrote It 2. A Brief Overview 3. The Case Marking Scheme 4. Some Common Fallacies 5. Change in the Mark Scheme - July 2012 6. The 40 Task Approach(TM) 7. Patterns in the 40 Task Approach(TM) 8. EPIA, Marks Value of Each Requirement and Report Length 9. Planning Grids - Optimal Format 10. How to Write a Good Executive Summary 11. Executive A Suggested Skeleton Outline 12. How to Write a Good Requirement 1 13. How to Write a Good Requirement 2 and Requirement 3 14. How to Develop Good "Practical" Recommendations 15. People, Press and Ethics 16. Understanding Scepticism - A Deeper Approach 17. Tips from the 2012 ICAEW Tutor Conference 18. Practicalities of the Exam Day 19. Final Thoughts Appendix 1 - 40 Task Approach(TM) (Summary Version) Appendix 2 - The Boxes, Requirement by Requirement Appendix 3 - 40 Task Approach(TM) - Planning Sheets