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平价的代价－平价集团的故事 The Price of Being Fair: The Fairprice Group Story
《平价的代价》以深挖故事，趣味盎然的叙事方式，讲述了平价如何在50年内，从工跌撞经营的职总超市，发展成为每天有超过50万人光顾，年营业额达40亿元的食品业。书中14个篇章各有一个主题事件，从它打倒通胀怪兽，与赫赫有名的竞争对手激战，曾度被华丽的购物中心拒于门外。书中也披露了它如何在海外投资失利，还有不得不腰斩的零售概念，以及是否要上市的辩论等。其中许多鲜为人知的经历，值细细品味。 This is the Chinese edition of The Price of Being The Fair Price Group Story. In commemoration of the FairPrice Group’s 50th anniversary in 2023, the book traces its success from a worker-led experiment to a S$4 billion food enterprise with more than 500,000 customers everyday. It offers insights into business, management, politics, and more than a delicious dose of heritage and nostalgia.
176 pages, Paperback
Published May 21, 2024
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