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Lessons from Gin: Business the Four Pillars Way
How a global industry icon was created right here in Australia — with insights, stories and recipes from a co-founder of Four Pillars Gin
How did a small business from a regional Aussie town get voted the world’s best gin producer THREE times? Four Pillars Gin, a craft distillery in Victoria’s Yarra Valley, today is not only an Australian favourite but a global powerhouse. Co-founder Matt Jones shares the secrets behind building a brand that started as a small cult favourite and has become a world-leading success. Including stories, recipes and business lessons from a decade of gin-soaked archives, Lessons from Gin has the ingredients you need to grow your own business and brand.
Matt tells his side of the extraordinary Four Pillars story, sharing what he and the team learned in a decade that changed the distilling industry in Australia. Taking you on his journey as a creative brand strategist during the rise of social media, he reveals how Four Pillars became a benchmark for excellence and a beloved household name. You’ll discover how true innovators think creatively and strategically, with practical models for driving incredible growth in your own career and industry.
In Lessons from Gin, you’ll learn how
Place creativity at the heart of your business Design a brand that tells a story Craft the kind of product excellence that wins fans and followers Create experiences that engage and build a community of loyal believers Develop a culture and lead a team of passionate people through a shared purpose and vision Build a sustainable business anchored in genuine values and bold ambition
Lessons from Gin gives Four Pillars fans real insight into how their favourite gin conquered the world. It is a must-read for entrepreneurs, business owners, marketers, and leaders in any industry who want to craft a brand that people love to want.
How did a small business from a regional Aussie town get voted the world’s best gin producer THREE times? Four Pillars Gin, a craft distillery in Victoria’s Yarra Valley, today is not only an Australian favourite but a global powerhouse. Co-founder Matt Jones shares the secrets behind building a brand that started as a small cult favourite and has become a world-leading success. Including stories, recipes and business lessons from a decade of gin-soaked archives, Lessons from Gin has the ingredients you need to grow your own business and brand.
Matt tells his side of the extraordinary Four Pillars story, sharing what he and the team learned in a decade that changed the distilling industry in Australia. Taking you on his journey as a creative brand strategist during the rise of social media, he reveals how Four Pillars became a benchmark for excellence and a beloved household name. You’ll discover how true innovators think creatively and strategically, with practical models for driving incredible growth in your own career and industry.
In Lessons from Gin, you’ll learn how
Place creativity at the heart of your business Design a brand that tells a story Craft the kind of product excellence that wins fans and followers Create experiences that engage and build a community of loyal believers Develop a culture and lead a team of passionate people through a shared purpose and vision Build a sustainable business anchored in genuine values and bold ambition
Lessons from Gin gives Four Pillars fans real insight into how their favourite gin conquered the world. It is a must-read for entrepreneurs, business owners, marketers, and leaders in any industry who want to craft a brand that people love to want.
- GenresBusinessNonfiction
288 pages, Paperback
Published December 4, 2024
11 people are currently reading
43 people want to read
About the author
Matt Jones
71 books3 followersThere is more than one author with this name on Goodreads
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Displaying 1 - 3 of 3 reviews
December 18, 2024
Very interesting read! Matt has noted the principles that led to the success of Four Pillars (engagement, stories, innovation, community etc), and how these can be implemented into any business. Matt can simplify the complicated and make it useable.
September 14, 2025
A little sad they sold the business when they had survived as a "family" for so long.
October 22, 2025
Stars: ⭐️⭐️⭐️⭐️⭐️
Genre: non-fiction - business, entrepreneurship
Does the blurb reflect the plot: yes, it’s a great over of what’s ahead
Sum it up: “The world doesn’t need another anything, but there’s always room for a better something.” These words of wisdom come from Matt Jones, one of the three founders of Four Pillars Gin - a tiny gin company that started in regional Victoria which grew in leaps and bounds to not only survive a global pandemic; but to also win some of the most prestigious gin awards in the world, all the while staying true to its core values. I don’t know what made me pick up Lessons From Gin, it’s not the kind of book I’d usually read; but I have to say I found it an exceptionally interesting and learnt a lot from it. Jones has this amazing ability to impart a lot of business information but in a manner that is simple to understand no matter your level of business acumen. It almost feels like your sitting down having a G&T together and he’s happily giving you advice because he wants you to succeed, which is why he shares the highs and lows and not just the shiny sparkly moments. Whether you like business books, drink Four Pillars Gin or you’re just after a non-fiction book that is really interesting, Lessons From Gin is an excellent read and one which I highly recommend.
Who should read it: Fans of business and entrepreneurial books will get a lot of this book, but so will those that want to know more about their favourite gin.
Lessons From Gin is my twenty second read in #ktbookbingo. Category ‘Purchased at Book Store (not online or at a variety store. To play along with my book bingo and to see what else I’m reading, go to #ktbookbingo or @peggyanne_readsandruns on Instagram.
Genre: non-fiction - business, entrepreneurship
Does the blurb reflect the plot: yes, it’s a great over of what’s ahead
Sum it up: “The world doesn’t need another anything, but there’s always room for a better something.” These words of wisdom come from Matt Jones, one of the three founders of Four Pillars Gin - a tiny gin company that started in regional Victoria which grew in leaps and bounds to not only survive a global pandemic; but to also win some of the most prestigious gin awards in the world, all the while staying true to its core values. I don’t know what made me pick up Lessons From Gin, it’s not the kind of book I’d usually read; but I have to say I found it an exceptionally interesting and learnt a lot from it. Jones has this amazing ability to impart a lot of business information but in a manner that is simple to understand no matter your level of business acumen. It almost feels like your sitting down having a G&T together and he’s happily giving you advice because he wants you to succeed, which is why he shares the highs and lows and not just the shiny sparkly moments. Whether you like business books, drink Four Pillars Gin or you’re just after a non-fiction book that is really interesting, Lessons From Gin is an excellent read and one which I highly recommend.
Who should read it: Fans of business and entrepreneurial books will get a lot of this book, but so will those that want to know more about their favourite gin.
Lessons From Gin is my twenty second read in #ktbookbingo. Category ‘Purchased at Book Store (not online or at a variety store. To play along with my book bingo and to see what else I’m reading, go to #ktbookbingo or @peggyanne_readsandruns on Instagram.
Displaying 1 - 3 of 3 reviews