Understanding Amazon's FBA Program - What It Is, How To Use It, & Why It Works

by Chris Green

Amazon’s fulfillment program, called Fulfillment By Amazon, or FBA, has changed the dynamics of not just the Amazon marketplace, but the entire world of retail. Understanding Amazon’s FBA Program was written to help Amazon sellers understand these dynamics and changes to help them adapt and compete. Whether you use FBA or ship orders yourself, if you sell online, you need to understand how FBA is changing buyer behavior. Today’s online sellers need to be able to answer these Why are Amazon customers going to Amazon first? Why are Amazon customers willing to pay more just to get their items from Amazon? How is Amazon’s Prime membership program connected to the success of the FBA program? The answers to these questions, and more, can be found in this book. Understanding Amazon's FBA Program What it is How to use it Why it works This is the first SIX chapters of Retail Arbitrage and it is designed to give anyone who uses Amazon's FBA program a better understanding of the dynamics at play in this market. Prices are not in equilibrium and the markets are not efficient. Understanding these concepts will help anyone who sells on Amazon. Sellers will learn how to spot new opportunities and protect their margins. Chapter 1 – What is Retail Arbitrage? Chapter 2 – Amazon vs. eBay Chapter 3 – What is FBA? Chapter 4 – Why Does FBA Work? Chapter 5 – Understanding the Amazon Customer Chapter 6 – Economics of Supply, Demand, & Price

118 pages, Kindle Edition

First published February 1, 2012

About the author

Chris Green self-published his first book in 2011 and continues to publish new books to this day. He has sold hundreds of thousands of books, with multiple books reaching #1 bestseller status. Chris is on a mission to help authors SELL MORE BOOKS through modern book marketing. He founded Authorpreneur.com to help authors become better marketers through proven book marketing strategies. Like many authors, Chris enjoys talking about writing, publishing, and marketing books with anyone who’s interested. You might find him online spending time answering author’s questions on social media. He enjoys life in New England with his wife and two very cool children.