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The Little Book of Letters and Emails: Six golden rules for compelling communications
Tired of getting your emails ignored? Terrified customers will react badly to a letter you have to send?
We spend a lot of time and money writing emails and letters, yet so many fail to engage the reader in the way we want.
In The Little Book of Letters and Emails behavioural expert Bri Williams has pulled together six golden rules for making correspondence compelling in a short and sharp 24 page guide.
You'll learn how
Get clear on your behavioural objectiveEngage with the right type and amount of tensionBreak bad news without breaking the relationshipUse active and passive voicePersonalise appropriatelyWrite differently for letters and emailThis book will help you write right with behavioural science.
We spend a lot of time and money writing emails and letters, yet so many fail to engage the reader in the way we want.
In The Little Book of Letters and Emails behavioural expert Bri Williams has pulled together six golden rules for making correspondence compelling in a short and sharp 24 page guide.
You'll learn how
Get clear on your behavioural objectiveEngage with the right type and amount of tensionBreak bad news without breaking the relationshipUse active and passive voicePersonalise appropriatelyWrite differently for letters and emailThis book will help you write right with behavioural science.
Kindle Edition
Published May 28, 2024
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