The Guide To Going Viral: The Art and Science of Succeeding on Social Media

by Brendan Kane

In a digital realm where there are 4.8 billion people on social media sending billions of messages out into the world every day, standing out requires more than just luck—it demands strategic finesse.

The Guide to Going Viral is like a director’s manual for social media. It provides a step-by-step approach to crafting content with the impact of a classic film. Brendan Kane leverages his expertise in social media, entrepreneurship, and the film industry to blend the art of filmmaking with strategies for viral content creation. This unique combination highlights his talent in transforming traditional storytelling into engaging online narratives, ensuring success in the digital realm.

Through Kane’s perspective, social media becomes a director’s stage, with each post unveiling a narrative arc designed to captivate and engage the audience. He empowers you to assume the role of director, producer, actor, and screenwriter for your content, helping you master storytelling techniques that leave a lasting impact.

Kane and his team at Hook Point have pioneered a process that has amassed tens of billions of views and hundreds of millions of followers for their clients. Now, Kane shares the most effective tools from his digital agency’s arsenal. This includes the Viral Content Model, Viral Formats, and the Communication Algorithm—consider these your elite digital content advisers.

Designed for visionary creatives, aspiring influencers, emerging entrepreneurs, and seasoned professionals alike, this guide is your blueprint for establishing a legacy on social media.

This book simplifies and provides clear insights into the complexities of achieving virality on social media.

If you’re ready to seize the spotlight in your industry and create content that earns widespread recognition, The Guide to Going Viral offers a crucial blueprint for sustained success.

Genres: Nonfiction, Social Media, Business

286 pages, Kindle Edition

Published July 18, 2024

Reviews

[Meggan · Rating 4 out of 5]

At times the book feels like a sales pitch to work with the writer's company. However, it's filled with great advice, some common sense and actionable steps. In a world that pushes "everything is content" this book encourages you to dig deep, be specific and keep it fresh and tells you exactly how to do it.

[Ken · Rating 5 out of 5]

absolutely necessary for content creators

This book is a must read for any and every content creator. It is well researched, and successfully gives actionable advice. No, there is no hack, or cheat to getting popular on social media. But there is a proven, hard earned path that will get you there. And it is all laid out in this book.

[Santino Grasso · Rating 3 out of 5]

Some good insight in the book. I thought there was too much call to action to his website and company, felt a little like a sales pitch. Also I thought it was repetitive at times with the same stories and information being told. Probably could have been cut from 300 pages to 200. Nevertheless there was some very helpful information that I am going to apply.

[Victoria Hudgins · Rating 4 out of 5]

A very I depth book on content creation for vitality. I appreciated he shared both concepts and specific examples. It was really helpful to follow the link to watch all the videos he talks about. Although not all the content focuses would work for me, I especially liked his input on data, tracking and adjustments.

[Julianna Hill · Rating 2 out of 5]

I got about as far with this as I cared to. In reality it’s just not for me and I picked this book up for a UGC job. It’s more of a recipe for research on virality rather than a how-To. Just not interested 🙃

[Ran · Rating 4 out of 5]

3/22/2025 - We'll see if this book works.

[Nat Tee · Rating 4 out of 5]

foundational

The book expresses certain tools to go viral. However, it’s not detailed enough on how to do it. It’s an open invitation to contact their group to work with them.

[Tuna · Rating 5 out of 5]

must read for anyone producing content.

[Grace · Rating 2 out of 5]

am I five years old