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成為企劃人

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木馬文化商業財經

240 pages, Paperback

Published January 1, 2024

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李惠貞

8 books6 followers

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Displaying 1 of 1 review
39 reviews
July 10, 2025
與其說是企劃,不如說是思考的本質。
做任何事之前,思考目的,為何要做(WHY)?才來討論後續怎麼做。
目的不是目標,目標可以達成,目的是本質。
沒有加分的事情就是扣分。
企劃是:
1. 確認目的
2.定義問題
-真正的問題是什麼?不斷探問。
3.提出解法
-限制未必不好,那是創意的來源
4.精準執行
-溝通溝通溝通,所有人員都要知道企劃內容
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