Open Minds

by Andy Law

St Luke's advertising agency is a new kind of company, it is owned entirely by its employees and is viewed as a model for the 21st century. A founding member, Andy Law tells the story of the company's beginnings, describing and explaining its business practice and philosophy and examining its application to other companies in other industries.

Genres: Business, Nonfiction

288 pages, Paperback

First published January 1, 1998

Reviews

[Laura · Rating 4 out of 5]

well, it was a great read. I know I was meant to read the bits in the middle that talked about brands and communications, but I found the story of the agency more interesting...so i kind of skipped that bit. I did backtrack.