Outgrow: How to Expand Market Share and Outsell Your Competition

by Alex Goldfayn

Discover a simple system for creating predictable organic sales growth in your business-to-business organization.

The top predictor of growth is not hiding in your sales numbers but in your sales behaviors.

Your competition is making a big they only communicate with their customers when something is wrong or urgent. But you can unlock organic revenue expansion by enabling your team to consistently make lightning-fast proactive communications with customers and prospects.

Although we cannot control if we will make the sale, we can control our sales-generating behaviors. Based on tens of millions of Outgrow behaviors logged, tracked, and analyzed over 15 years, revenue growth consultant and speaker Alex Goldfayn has developed an actionable system of proactive growth that is statistically proven to succeed.

In Outgrow, Alex shares this system, which more than 300 corporate clients have implemented to generate 20 to 30 percent annual sales growth year after year. Learn how to easily implement this process and unlock the power
Focusing on the customers you don’t interact with regularly to significantly expand your wallet share with them Logging and tracking lightning-fast revenue-generating behaviors Generating analytics that will arm with you with predictors of coming sales growth Guiding salespeople through a powerful mindset shift from selling to customers to helping them
Packed with practical tools such as action planning and tracking forms, scorecards, call scripts, and communication strategies, the Outgrow system will arm you with a detailed cadence of sales-growth play calling and tracking that will help you coach your people on how to create new sales and gain buy-in from your salesforce.

Outgrow is your practical playbook for outgrowing old, limiting sales beliefs and creating predictable, sustainable, measurable, organic sales growth.

Genres: Business

248 pages, Hardcover

Published April 8, 2025

Reviews

[Bill Brennan · Rating 5 out of 5]

Outgrow is a game-changing read for any business owner looking to turn smart strategy into simple action. With real-world examples, clear frameworks, and powerful tools, it transforms how teams think about growth—from random hustle to focused, proactive momentum. Whether you're leading sales or simply trying to grow without the chaos, this book gives you a blueprint that actually works. A must-read for modern entrepreneurs.

[Evan J. · Rating 5 out of 5]

Outgrow has been instrumental in helping me grow my business over the last year! This book does a great job sharing how to create 15-30% predictable and systematic revenue growth annually! I highly recommend reading this book! It can change your business and your life!

[Chantal Agapiti · Rating 4 out of 5]

I’ve listened to the audiobook narrated by the author which was a lovely touch. I appreciated it being told my the author as I could hear his passion and commitment towards the book’s topic.

He explains the importance of having a proactive communication with our clients. Something 90% of the competition doesn’t do.
It enhances organic sales growth and trust, as the client gets a systematic follow-up.

This proactive approach shows you care more than your competitors, as most only follow-up when something is wrong. Your team needs to be focused and intentional in its communication. There needs to be a mindset shift to align all members of the business.

I chose this book as I’m a small business owner myself, yet it lacked the part where you don’t have a customer list. I’m personally missing the initial part of business growth when you’re starting to gain customers and how to grow from there.

Thank you to Netgalley for giving me this opportunity.

[Mari Tautimes · Rating 5 out of 5]

As a business coach, most of my clients have grown year over year because they've been a part of a thriving economy. For many, sales have just happened to them, meaning, all they had to do is show up, deliver great work, and work kept happening for them.

As the economy has started to shift, their great work, unfortunately, isn't enough. They've needed to adjust and learn how to be proactive and go get business. Fortunately for them (and me!), Alex Goldfayn showed up with a clear and proven path forward to help them proactively and predictably achieve consistent revenue growth in ANY economy.

What's special about Alex is his ability to communicate masterfully. He has a powerful way of simplifying ideas into actionable steps that feel both doable and urgent. This isn’t another fluffy business book full of recycled advice. It’s direct, practical, and motivating.

Whether you're a business owner, a salesperson, or just someone hungry to stretch your potential, Outgrow will meet you where you are—and push you further.

[Lyn Askin · Rating 5 out of 5]

Outgrow isn’t just another sales book—it’s a manual for growing your business in a way that’s simple, human, and actually works. Alex Goldfayn lays it all out clearly: make proactive calls, ask for referrals, share successes, and watch your pipeline grow. No gimmicks, no manipulation—just solid, relationship-driven actions that lead to real results.

I picked this book up at a time when I wanted to grow my EOS and advisory practice, and within weeks of putting the tools into action, I was seeing new momentum. Not only did I grow my revenue—I grew my confidence. It gave me a system to follow that felt natural and energizing. I believed in it so much, I ended up training directly with Alex and became an Outgrow Advisor myself.

If you’re serious about growth—especially if you’re a consultant, advisor, agency owner, or anyone who sells services—this book will shift your mindset and give you a plan you can start today. I can’t recommend it highly enough.

[Reader · Rating 5 out of 5]

Alex Goldfayn explicitly spells out how business owners and everyone one of their client facing team (well beyond the sales team) can have an organic impact on increasing their revenue 15 to 30% year over year. For years, revenue growth has been happening to us with a strong economy, inflation and other factors. Today, we need to make sure that we are outselling our competition and the best way to do that is to talk to our customers in a way that no one else does. Outgrow is THE resource for business owners to instill a mindset and cultural shift to not just think about how you do sales but more importantly how you actually DO sales. Alex shares the simple scripts to use, the questions to ask and what the results of the questions will be for your sales teams and for your company. This is the roadmap. Open it and follow it if you want to increase your revenue today!

[Patrick O'Cain · Rating 5 out of 5]

This is such an incredible book. I hesitate to call this a sales book because so much of this book will simply allow you to shift your mindset to lead a better life. The focus is on helping other people, strengthening your own mindset (recognizing the value that you have to offer), and giving a strategy of repeatable action that focuses on “swings” rather than home runs. Ultimately Outgrow about human connection and the value that we provide to each other.

Can’t recommend it more. As someone who has always been uncomfortable with the term “Sales“ this book has been transformational.

[Phil Ouellette · Rating 5 out of 5]

There is no shortage of books on how to sell more. This is the first one I've read that lays out a simple, common sense approach to tapping the enormous existing capacity in your business to help more people more often.

It starts with creating a positive mindset to promote proactive behaviors, driven by data, that lead to predictable and consistent organic volume/revenue growth of 15-30% every year.

Alex's experience over 20 years with 400 of his clients and more than 10 million data points are big reasons to believe this approach really works!

[Jody Skogen · Rating 5 out of 5]

Absolutely grateful for this book and the clear, compelling, and encouraging way Alex Goldfayn challenges our mindset - then takes that foundation and communicates practical next steps, backed by case studies and you-can't-argue-against-it data to give us confidence that what we are doing (even when it's difficult) is the right thing! It's about sales doing!!! An organization that implements Outgrow will outgrow their previously boldly-envisioned goals and beyond.

[Robert Brett Stewart · Rating 5 out of 5]

I've built three businesses by calling but I never had a real system... until now. Alex teaches simple, achievable activity that is proven to produce significant results. If I had this book 20 years ago, I would have been more efficient with my time, grown faster, and been a lot more confident (i.e., less stressed) along the way. Great stuff!

[Guy Harris · Rating 5 out of 5]

Wow! I wish I had this 2-3 years ago! My business would be in such a better place today. To sum this up in two words - “Brilliantly simple”. I can’t recommend this enough to anyone looking to increase their business sales and revenue.

[Christie Varner]

Really enjoyed this simple follow up system to grow sales. I’ll be picking up the phone to connect and ask better questions when I do.

[Lynsie · Rating 3 out of 5]

3.5/5 for a good, new concept but it was a slow start and examples of what to say to customers were pretty basic

[Chantelle · Rating 3 out of 5]

Outgrow is full of practical strategies for personal and business growth. Alex Goldfayn delivers clear, motivating advice that’s easy to apply. The audiobook narration was solid—engaging and well-paced. A few parts felt a bit repetitive, but overall, it’s a worthwhile and inspiring listen.