Right off the bat this book has problems: — Has a disclaimer that says, “this book will have some flaws and maybe a few grammatical errors. If you read for style or for literary quality, then this probably isn’t the book for you.” To ME that reads, “We’re too lazy (or cheap) to make sure this book is worth reading.” — Chapter 1 on Advance Keyword Research is already out of date. The instructions on how to use Google Keyword Planner is no longer applicable as Google has changed how Keyword planner works. — Keywordoptimizerpro.com requires you to download the software and is only available for Windows (not Mac). — Has outdated links to SEO Moz — Mentions plugins one needs to install without mentioning some of them might conflict with the other. Also does not mention Wordpress Jetpack which covers some of the plugins he lists, this includes commenting, sharing, and related posts. — Global keywords and front page keywords are no longer being used by Google for ranking. Google looks at page title, url, and page description for ranking purposes. — You do not need to bold or underline your keywords. Google, and other search engines, just looks at the first 100 words in your article. — Mentions you need to writer for your readers, not search engines, which is true. Says that keyword density is ridiculous and going overboard. But he uses incorrect grammar to stuff keywords in the previous examples — so what is it? — Makes recommendation for sits that do not use SEO themselves. — Google does not look at the last paragraph, no need to insert keywords one more time. You SHOULD, however, keep your articles between 300-500 words and use the first 100 words to emphasis your keyword phrase. — TrafficTravis.com is downloadable software, not web based. — “Spinning articles” is a frowned upon way to get links back to your website. — Article directries are also frowned upon because of the spam to fresh content — Briefly mention that if you create accounts on other social sites (like LinkedIn and such) you need to keep the content fresh for the back linking to work. If you create 20 or so social profiles, do you have time to post there regularly to keep up your ranking? The answer, I bet, is no. — Says if you google him, you’ll get quality links. Which is true — but doesn’t mention that the links come from, mainly, hawking his books. — RSS feeds are not “orange icons” — Yahoo Pipes is now discontinued. — Keeps mentioning not to contact SEO companies REPEATEDLY because you can do all of this for free — but yet he owns an SEO company. ??? — Goes over how reposting content on various sites is no-no, but gives instructions on how to cross-post content to Scribd, SlideShare, and others. — Spends one chapter on putting together SEO tips for WordPress, spends the rest of the book giving basic SEO info.
PROS — Gives good advice on optimizing images, how to find legal images. — Advice on blog commenting is good too.
I expected another middle of the road book. Rather than another me-too booklet this actually covers some ideas and plugins that the others don't. I'm setting up several Wordpress sites at once and this made me go back and rethink my promotion plans for all of them. Price is higher than the others, but so is the amount of content.
Este libro me acá de abrir la mente de una forma sin igual, además de ahorrarme MILES de dólares y tener el control de mis sitios en la palma de mis manos, GRACIAS!!