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Killing Sacred Cows 2.0: Crush Money Myths & Live Your Richest Life
What if you have been lied to about money and investing?
How soon would you want to find out?
A sacred cow is an unquestioned belief that holds people captive and prevents them from having wealth, freedom, or their best life. Most financial books want you to believe building wealth is a game of endurance. They claim that if you just start early enough, cut back and delay long enough, or stay in it for the long haul, then one day, someday, you can have the life you have always wanted… when you retire. This dangerous dogma leads down a destructive path of disappointment. It rarely, if ever, leads to financial independence.
Thankfully you have invested in yourself by getting this book. Reading this book shows you not only what to avoid, but it also gives you permission to be successful and wealthy without guilt or sacrifice.
What if you could become far wealthier, much sooner, by doing the opposite of what you have been taught by financial pundits and mainstream media? You can when you conquer myths and embrace the revolutionary philosophies, frameworks, and principles in this book, such
Net worth is a poor indicator of wealth and your ability to retire well. What matters is cash flow and this book will teach you how to develop it.
Wealth is a byproduct of a life well lived. Budgeting and sacrifice are at odds with building wealth and enjoying life along the way.
Debt may not be what you think it is. Learn the proper definition of debt and how this understanding can increase your prosperity.
Become a better investor by discovering and developing your Investor DNA. Learn how to reduce risk, stop wasting money and time, and get better returns with less risk.
Escape the trap of scarcity and the dogmatic accumulation model. It doesn’t take money to make money, or require risk to get returns, and you especially don’t have to wait thirty years for compound interest to kick in to be financially independent.
Money mindsets can be shaped in a moment but have lifelong, tragic effects. Hard work with the wrong philosophy (myths) can lead to limitation, frustration, or even bankruptcy.
Yes, this is no ordinary financial book. Killing Sacred Cows will abolish the antiquated model of risk that’s harmed people for far too long. If you value freedom, enjoy life along the way, and would love more money while making a greater impact, this book and course are for you.
Of course, Killing Sacred Cows isn’t for everyone, just those who want to grow their income, keep more of the money they make, and make fewer mistakes with their money. This book is for those tired of following the herd and getting slaughtered by inflation, taxes, and the market.
How soon would you want to find out?
A sacred cow is an unquestioned belief that holds people captive and prevents them from having wealth, freedom, or their best life. Most financial books want you to believe building wealth is a game of endurance. They claim that if you just start early enough, cut back and delay long enough, or stay in it for the long haul, then one day, someday, you can have the life you have always wanted… when you retire. This dangerous dogma leads down a destructive path of disappointment. It rarely, if ever, leads to financial independence.
Thankfully you have invested in yourself by getting this book. Reading this book shows you not only what to avoid, but it also gives you permission to be successful and wealthy without guilt or sacrifice.
What if you could become far wealthier, much sooner, by doing the opposite of what you have been taught by financial pundits and mainstream media? You can when you conquer myths and embrace the revolutionary philosophies, frameworks, and principles in this book, such
Net worth is a poor indicator of wealth and your ability to retire well. What matters is cash flow and this book will teach you how to develop it.
Wealth is a byproduct of a life well lived. Budgeting and sacrifice are at odds with building wealth and enjoying life along the way.
Debt may not be what you think it is. Learn the proper definition of debt and how this understanding can increase your prosperity.
Become a better investor by discovering and developing your Investor DNA. Learn how to reduce risk, stop wasting money and time, and get better returns with less risk.
Escape the trap of scarcity and the dogmatic accumulation model. It doesn’t take money to make money, or require risk to get returns, and you especially don’t have to wait thirty years for compound interest to kick in to be financially independent.
Money mindsets can be shaped in a moment but have lifelong, tragic effects. Hard work with the wrong philosophy (myths) can lead to limitation, frustration, or even bankruptcy.
Yes, this is no ordinary financial book. Killing Sacred Cows will abolish the antiquated model of risk that’s harmed people for far too long. If you value freedom, enjoy life along the way, and would love more money while making a greater impact, this book and course are for you.
Of course, Killing Sacred Cows isn’t for everyone, just those who want to grow their income, keep more of the money they make, and make fewer mistakes with their money. This book is for those tired of following the herd and getting slaughtered by inflation, taxes, and the market.
- GenresPersonal Finance
Kindle Edition
Published June 3, 2024
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Displaying 1 - 3 of 3 reviews
May 8, 2026
While many are Either/Or type people,
I’m a This AND Also That kind of person.
In this case that means I’ll still Rave About the Book to People,
because I’m Thankful for what he taught me, especially the DEBT definition.
But I will also Warn People, about a lot of incomplete,
misleading and bad advice for a lot of people,
that to me rates the book as Intellectually Dishonest.
My concern being that there is so much said that is so good
that many may not realize that much needs to be taken with a heavy dose of salt.
For example, saying that the Cash Value of a Whole Life Insurance Policy can be used for other Investments, without also saying that the Policy Loan reduces the Death Benefit, increases the risk of the Policy lapsing, and perhaps most importantly, that the loan comes with probably a 6 to 8% interest charge.
Many times Garrett says to Know Your Investor DNA.
But if this is so important, can you help us better know what that means?
If it was in there clearly, I missed it on this first read.
The best I got was some version of:
“Invest in what you Know and can Control.”
Repeatedly what he called your Lack of Control over 401K Investments and Managers, and other investments was one of his stated reasons for being against him.
But other Investments he touted, like Trailor Home Parks, require employees and staff over which you don't have perfect control either, even if they work for you.
Also, He raved about a friend who bought multiple Trailer Parks,
but rants against Rental Income Properties.
Aren't they both Cash Flow Generators?
Why for one, but against the other?
To Garrett Gunderson’s credit,
one good lesson I learned from him was this formula
Debt = Assets - Liabilities.
I had the classic or more common usage of Debt = Liabilities, meaning anything
I owe, because Liabilities isn’t the word I think with or use in my speaking.
Part of what bothered me was how much he is against
most Financial Organizations and Financial Advisors,
but so positive about Insurance Companies.
And recommending to Get As Much Insurance As You Can.
Not making an argument for Evaluating How Much You Need.
As I was reading the book, I kept wondering Who It Was Written For,
because of the complexity of the points he was trying to make.
And the disparaging of so many people he claims don't look at the full picture, even when he doesn't give full details.
Bottom line: I'll likely read this book again, at some future date, for all it does offer.
But I couldn't safely recommend this book to someone, who needs that good advice, if they are critical enough thinkers to see through the biased, incomplete explanations,
that feel intellectually dishonest to me.
Perhaps my next stop is BrokerCheck,
to see if he's a registered Financial Advisor,
to be taking advice from.
Myth 1: The Finite Pie
Awareness is Important, but Action Is Key.
Myth 2 (4): You’re In It for the Long Haul
(This chapter isn’t intellectually honest, per me).
Myth 3: Financial Security
What We Know And Don’t Act On Can’t Help Us.
Ask Your Friends and Family What They Believe Is Great About You.
Myth 4: High Risks = High Returns
The HR Director Who Helped Us Allocate 401K Funds.
Know Your Investor DNA.
Garrett doesn’t believe in Diversification.
Risk Is In The People Not The Investment.
(But you can’t do or control everything yourself.)
Myth 5: Avoid Debt Like the Plague
Not Reducing Expenses, Increasing Production.
Income Statements –
This chapter kept making me think the following:
Who Is This Book For?
Many Concepts too Unclear or Confusing to Understand His Intent Well?
It feels like he insults anyone who isn’t an Entrepreneur,
that can figure this all out for themselves.
Myth 6: Self-Insurance
Don’t trust Self-Interested Financial Advisors or Banks.
But Trust Insurance Companies. And Get As Much Insurance As You Can.
Not Get As Much As You Need.
Giving lots of reasons why more Expensive Whole Life Insurance is better than Term Life Insurance.
Myth 8: A Penny Saved Is A Penny Earned
Price vs Value.
Cheap vs Frugal.
A Bargain Is Something You Cannot Use,
At a Price You Cannot Resist.
– Franklin P Jones
Which Activity is More Productive for Me?
Draw from the Sole Purpose of Others. Where I Am Week, They Are Strong.
Will This Increase My Productivity?
Price is a Micro Piece of a Macro Puzzle.
Why Do I Value This Purchase?
The More Expensive Item Might Have More VALUE.
Stunting Growth.
Myth 9: Money Is Power
Myth 10: The Formula and Resources
for Defeating the Money Myths
In what areas do I have Extreme Passion and Superior Skill?
What Do I Do That I Get Complimented On?
What Activities Make Me Feel the Most Fulfilled?
What Happens When We Lose Money?
Do We Learn a Valuable Lesson?
Or Continue to Make the Same Mistake?
What are the Opportunity Costs of This Approach?
401(k): The Ultimate Sacred Cow
I’m a This AND Also That kind of person.
In this case that means I’ll still Rave About the Book to People,
because I’m Thankful for what he taught me, especially the DEBT definition.
But I will also Warn People, about a lot of incomplete,
misleading and bad advice for a lot of people,
that to me rates the book as Intellectually Dishonest.
My concern being that there is so much said that is so good
that many may not realize that much needs to be taken with a heavy dose of salt.
For example, saying that the Cash Value of a Whole Life Insurance Policy can be used for other Investments, without also saying that the Policy Loan reduces the Death Benefit, increases the risk of the Policy lapsing, and perhaps most importantly, that the loan comes with probably a 6 to 8% interest charge.
Many times Garrett says to Know Your Investor DNA.
But if this is so important, can you help us better know what that means?
If it was in there clearly, I missed it on this first read.
The best I got was some version of:
“Invest in what you Know and can Control.”
Repeatedly what he called your Lack of Control over 401K Investments and Managers, and other investments was one of his stated reasons for being against him.
But other Investments he touted, like Trailor Home Parks, require employees and staff over which you don't have perfect control either, even if they work for you.
Also, He raved about a friend who bought multiple Trailer Parks,
but rants against Rental Income Properties.
Aren't they both Cash Flow Generators?
Why for one, but against the other?
To Garrett Gunderson’s credit,
one good lesson I learned from him was this formula
Debt = Assets - Liabilities.
I had the classic or more common usage of Debt = Liabilities, meaning anything
I owe, because Liabilities isn’t the word I think with or use in my speaking.
Part of what bothered me was how much he is against
most Financial Organizations and Financial Advisors,
but so positive about Insurance Companies.
And recommending to Get As Much Insurance As You Can.
Not making an argument for Evaluating How Much You Need.
As I was reading the book, I kept wondering Who It Was Written For,
because of the complexity of the points he was trying to make.
And the disparaging of so many people he claims don't look at the full picture, even when he doesn't give full details.
Bottom line: I'll likely read this book again, at some future date, for all it does offer.
But I couldn't safely recommend this book to someone, who needs that good advice, if they are critical enough thinkers to see through the biased, incomplete explanations,
that feel intellectually dishonest to me.
Perhaps my next stop is BrokerCheck,
to see if he's a registered Financial Advisor,
to be taking advice from.
Myth 1: The Finite Pie
Awareness is Important, but Action Is Key.
Myth 2 (4): You’re In It for the Long Haul
(This chapter isn’t intellectually honest, per me).
Myth 3: Financial Security
What We Know And Don’t Act On Can’t Help Us.
Ask Your Friends and Family What They Believe Is Great About You.
Myth 4: High Risks = High Returns
The HR Director Who Helped Us Allocate 401K Funds.
Know Your Investor DNA.
Garrett doesn’t believe in Diversification.
Risk Is In The People Not The Investment.
(But you can’t do or control everything yourself.)
Myth 5: Avoid Debt Like the Plague
Not Reducing Expenses, Increasing Production.
Income Statements –
This chapter kept making me think the following:
Who Is This Book For?
Many Concepts too Unclear or Confusing to Understand His Intent Well?
It feels like he insults anyone who isn’t an Entrepreneur,
that can figure this all out for themselves.
Myth 6: Self-Insurance
Don’t trust Self-Interested Financial Advisors or Banks.
But Trust Insurance Companies. And Get As Much Insurance As You Can.
Not Get As Much As You Need.
Giving lots of reasons why more Expensive Whole Life Insurance is better than Term Life Insurance.
Myth 8: A Penny Saved Is A Penny Earned
Price vs Value.
Cheap vs Frugal.
A Bargain Is Something You Cannot Use,
At a Price You Cannot Resist.
– Franklin P Jones
Which Activity is More Productive for Me?
Draw from the Sole Purpose of Others. Where I Am Week, They Are Strong.
Will This Increase My Productivity?
Price is a Micro Piece of a Macro Puzzle.
Why Do I Value This Purchase?
The More Expensive Item Might Have More VALUE.
Stunting Growth.
Myth 9: Money Is Power
Myth 10: The Formula and Resources
for Defeating the Money Myths
In what areas do I have Extreme Passion and Superior Skill?
What Do I Do That I Get Complimented On?
What Activities Make Me Feel the Most Fulfilled?
What Happens When We Lose Money?
Do We Learn a Valuable Lesson?
Or Continue to Make the Same Mistake?
What are the Opportunity Costs of This Approach?
401(k): The Ultimate Sacred Cow
July 26, 2025
pushes his agenda
I feel there are a few areas where it misses the mark. It’s important to note that he is an insurance salesman, and his perspective on whole life insurance didn’t resonate with me. Whole life policies are very expensive for a relatively small death benefit (compared to term) and often deliver only around at best a 4% return…question is, what is the insurance company doing with that money, I bet they are putting it in places and getting better than a 4% return.
He advises against investing in a 401(k) because people don’t always understand what they’re investing in, but I’d argue that many people don’t fully understand products like whole life, UL, or VUL policies either.
I understand his dislike of 401(k)s, and I respect that point of view. Personally, part of my “investor DNA” leans toward the stock market because I believe it brings value to my family. What surprised me most, though, was that he never mentioned a Roth account….something I see as a huge missed opportunity. Even for those above certain tax brackets, you can still back door a Roth and invest your money in post tax vehicles.
I also see his warning that the government could take your 401(k) as rooted in fear and scarcity, which I don’t fully agree with.
I feel there are a few areas where it misses the mark. It’s important to note that he is an insurance salesman, and his perspective on whole life insurance didn’t resonate with me. Whole life policies are very expensive for a relatively small death benefit (compared to term) and often deliver only around at best a 4% return…question is, what is the insurance company doing with that money, I bet they are putting it in places and getting better than a 4% return.
He advises against investing in a 401(k) because people don’t always understand what they’re investing in, but I’d argue that many people don’t fully understand products like whole life, UL, or VUL policies either.
I understand his dislike of 401(k)s, and I respect that point of view. Personally, part of my “investor DNA” leans toward the stock market because I believe it brings value to my family. What surprised me most, though, was that he never mentioned a Roth account….something I see as a huge missed opportunity. Even for those above certain tax brackets, you can still back door a Roth and invest your money in post tax vehicles.
I also see his warning that the government could take your 401(k) as rooted in fear and scarcity, which I don’t fully agree with.
March 17, 2026
A lot of what Gunderson talks about hit home for me, especially around how we define wealth. I’ve spent a lot of time working in pricing and finance, so I’m used to looking at margins, cash flow, and real value creation and this book reinforced that net worth on paper doesn’t mean much if it’s not actually working for you.
What stood out most was the focus on cash flow and control. Instead of chasing returns or following traditional paths just because they’re “standard,” it pushed me to think more intentionally about how money moves and how it supports the life I actually want to build.
At the same time, I don’t agree with everything. Some of the takes on traditional investing feel a bit one-sided, so I see this more as a perspective shift rather than a complete playbook.
My takeaway: it’s a strong mindset reset. It forces you to question assumptions and think more strategically about money, which is where real leverage is created.
What stood out most was the focus on cash flow and control. Instead of chasing returns or following traditional paths just because they’re “standard,” it pushed me to think more intentionally about how money moves and how it supports the life I actually want to build.
At the same time, I don’t agree with everything. Some of the takes on traditional investing feel a bit one-sided, so I see this more as a perspective shift rather than a complete playbook.
My takeaway: it’s a strong mindset reset. It forces you to question assumptions and think more strategically about money, which is where real leverage is created.
Displaying 1 - 3 of 3 reviews