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Growing Wealth in Self-Storage 2.0: The Ultimate Guide to Self-Storage Investing in a Post-Pandemic World
The Self-Storage Game Has Changed
The world changed after the COVID-19 pandemic and self-storage changed with it.
Self-storage markets and the industry itself have undergone dramatic changes as a result of not just the pandemic but also the maturing of the industry—and yet, opportunities in self-storage are limitless if you know where to find them. Growing Wealth in Self-Storage 2.0 shows you where to look and how to evaluate what you find. This completely revised, updated, and expanded edition builds on AJ’s first best-selling book, The Investors Guide to Growing Wealth in Self Storage.
Growing Wealth 2.0 is packed with over 400 pages of invaluable content, plus free downloadable resources with the most up-to-date of the industry and how the self-storage bubble burstReal estate basics on cap rates, expense ratios, and commercial real estate financingTransfer day how-to resource for handling the takeover of your first facilityUnderwriting calculators to go along with the chapter on how to underwrite self-storage investments
This isn’t just a book—it’s your comprehensive educational resource how to find, underwrite, buy, and manage self-storage.
This is how you thrive in self-storage in the post-pandemic world.
AJ Osborne has excelled in self-storage investing, navigating the industry through the 2008 financial crisis and before, during, and after the pandemic. As the authoritative voice behind the world’s largest podcast on the subject, Self Storage Income, and a leader within the growing self-storage community, AJ’s expertise is unparalleled. He loves to share details of his incredible journey—from being on life support to starting his business from a wheelchair and building a self-storage portfolio of over $400M—including how it all began with a tiny facility in a rural market where bears outnumbered people.
The world changed after the COVID-19 pandemic and self-storage changed with it.
Self-storage markets and the industry itself have undergone dramatic changes as a result of not just the pandemic but also the maturing of the industry—and yet, opportunities in self-storage are limitless if you know where to find them. Growing Wealth in Self-Storage 2.0 shows you where to look and how to evaluate what you find. This completely revised, updated, and expanded edition builds on AJ’s first best-selling book, The Investors Guide to Growing Wealth in Self Storage.
Growing Wealth 2.0 is packed with over 400 pages of invaluable content, plus free downloadable resources with the most up-to-date of the industry and how the self-storage bubble burstReal estate basics on cap rates, expense ratios, and commercial real estate financingTransfer day how-to resource for handling the takeover of your first facilityUnderwriting calculators to go along with the chapter on how to underwrite self-storage investments
This isn’t just a book—it’s your comprehensive educational resource how to find, underwrite, buy, and manage self-storage.
This is how you thrive in self-storage in the post-pandemic world.
AJ Osborne has excelled in self-storage investing, navigating the industry through the 2008 financial crisis and before, during, and after the pandemic. As the authoritative voice behind the world’s largest podcast on the subject, Self Storage Income, and a leader within the growing self-storage community, AJ’s expertise is unparalleled. He loves to share details of his incredible journey—from being on life support to starting his business from a wheelchair and building a self-storage portfolio of over $400M—including how it all began with a tiny facility in a rural market where bears outnumbered people.
434 pages, Kindle Edition
Published June 4, 2024
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Displaying 1 - 5 of 5 reviews
September 30, 2024
Information plus
This book contains a lot of great information about how to buy a self storage business. What to look for? Due diligence to do! It a long book to absorb tons of useful information. The reason I purchased this book is to learn the in and out of self storage. If I were to invest in this asset class I would go in as a passive investor. I believe even as a passive investor you need to know what you’re investing in.
This book contains a lot of great information about how to buy a self storage business. What to look for? Due diligence to do! It a long book to absorb tons of useful information. The reason I purchased this book is to learn the in and out of self storage. If I were to invest in this asset class I would go in as a passive investor. I believe even as a passive investor you need to know what you’re investing in.
February 5, 2025
Worth It!!
Such a wealth of knowledge that really makes this book the ultimate resource in self-storage! Thank you AJ for sharing these insights !
Such a wealth of knowledge that really makes this book the ultimate resource in self-storage! Thank you AJ for sharing these insights !
February 16, 2025
This book is decent—it's a solid guide that provides a good overview of the topic. While it doesn’t break any new ground, it’s a useful resource for those looking for a general understanding. Had a couple nice nuggets in it.
June 8, 2024
Highly recommend
There are plenty of great nuggets in here. I took a bunch of notes and will be coming back to reference. This is good for beginner and experienced investors alike.
There are plenty of great nuggets in here. I took a bunch of notes and will be coming back to reference. This is good for beginner and experienced investors alike.
October 4, 2025
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Sept 2025
1 ⭐️ knock because of AI reading the book… it was brutal to listen to, in my opinion.
- Set up a holding company LLC and place an acquired asset in a second LLC owned by the holding company- that is, the second LLC owns the asset. Page 357
Non recourse loan removes your liability in the event of a default.
#1 risk is an oversupplied market
Buy on your own proforma and not buy based on potential.
Down markets show the bad operators/owners
3 kinds of tenants - price, location, and quality. Focus on quality.
Is there a Walmart and McDonald’s in the city?
Look for population and income growth.
Demand for self storage increases in a recession.
Sept 2025
1 ⭐️ knock because of AI reading the book… it was brutal to listen to, in my opinion.
- Set up a holding company LLC and place an acquired asset in a second LLC owned by the holding company- that is, the second LLC owns the asset. Page 357
Non recourse loan removes your liability in the event of a default.
#1 risk is an oversupplied market
Buy on your own proforma and not buy based on potential.
Down markets show the bad operators/owners
3 kinds of tenants - price, location, and quality. Focus on quality.
Is there a Walmart and McDonald’s in the city?
Look for population and income growth.
Demand for self storage increases in a recession.
Displaying 1 - 5 of 5 reviews