Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color

by Richard G. Lewis

Color Profit From The Psychology of Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how specific colors make us feel.What You'll How Color Can Improve Your Bottom LineHow Color Can Affect People's EmotionsWhich Colors Suit Your Target MarketWhich Are The "Magic" ColorsWhich Color makes Shoppers Spend MoreAnd Much, Much More...The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy.The Future Use of The Psychology of Color...Case With world-renowned Spanish chef, Ferran Adria, focused on the color of the crockery. Guests sat down on one side of a large table and were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle.Who is This Book For?Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it’s essential that we all understand the psychological influence of color. Changing the colors on your sales page or website won’t suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it’s how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketer, or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com“I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.

Genres: Nonfiction

69 pages, Kindle Edition

First published February 18, 2014

Reviews

[Mara · Rating 3 out of 5]

This book is short and informative. Full of footnotes on works that can be useful for someone researching Color Psychology, which is nice.
It goes into each color and its emotional and psychological effects on a consumer. Another thing I liked about this book was that it dove into colors and their meanings in different countries and cultures - sometimes completely opposite of the ones in the West.
As for the layout, it could be improved. The text and pictures are very big and this book could be shortened to about 25 pages.

It was very useful for my dissertation on Color Psychology though.

[Jaime · Rating 5 out of 5]

Useful, poorly edited

I liked the content of this book but the editing made me feel like I should not trust it. When someone misspells simple words or repeats themselves in a final published work I question their reliability as a source.

[Ahmed Al-Emadi · Rating 4 out of 5]

Useful

A very brief and straightforward overview on the topic of color psychology. The book is intended mainly as a guide for sales people but is nevertheless very useful for all interested in a quick introduction to the subject.

[Courtney L]

Interesting read. Glad I purchased this book.

It was an easy read, well organized and palatable.
I bought more for the psychological aspect, just out of curiosity, but the business side of it was cool too.

[luckykarmatx · Rating 5 out of 5]

This was a quick and interesting read with information that I found useful as a small business owner. It wouldn't be all that helpful for someone who wants an in-depth exploration on the subject, but someone looking to rebrand their online presence would benefit from the information.

[Luis Lastra · Rating 2 out of 5]

Not the book that I expected... Not my type of research.

[Kim · Rating 5 out of 5]

Interesting


Interesting information concerning people's perception of color. I mostly already knew what was told but it was still nice to have things confirmed.

[Afeef · Rating 4 out of 5]

Nice and informative.

[Kiera · Rating 3 out of 5]

I did find benefit in this, but more of a pamphlet than a book. Also ironic a book about colour and all the examples are in black and white!

[Lisa Hollenbach · Rating 3 out of 5]

Quick and informative read on Color Psychology

Great information that every person should consider before venturing into web design. Color has a powerful effect on emotion and behavior.

[AJ Phillips · Rating 5 out of 5]

Awesome book

I bought this book to expand my knowledge of how color impacts customers. I found it very informative. A very Good read.