This book unveils the secrets of extraordinarily successful games and hands you a smarter way to create exceptional engagement and convert it into revenue. It teaches you detailed LiveOps techniques that show you how to keep your game appealing through engaging events, personalized experiences and smart monetization.
You’ll discover the '3 LAPs of Operations' framework—a dynamic, question-driven process that you can implement to systematically boost retention and achieve your game's financial goals. The book delves into the intricate business of live-service games, explaining how to enhance your operational efficiency with precise toolset implementations and analytics.
While some studio leaders merely talk about 'riding the trend', this approach is far too passive. Embrace the shift towards people-driven game development, where your players evolve from mere consumers into active co-creators. This transformation allows you to construct your own trend, known as People's LiveOps, where you engage your most devoted fans and offer them opportunities to earn a living through their creations.
Essential for professionals in live service games, this book is also invaluable for aspiring talents and seasoned experts aiming to enter or excel in the gaming industry.
More and more video games each year launch with the intent to retain users for years. These types of games have become a staple of the industry, but most training comes on the job because most video game programs in schools are still catching up. This book contains a crash course in running a live game service. It should be a staple textbook in any video game schooling program. The material has been battle tested in a professional setting - I love it when companies like Wargaming build education materials internally to train their team members and then open up the materials to the outside world so we can improve as an industry.
Sergei's writing is clear and accessible. He dives into all aspects of live game operations, leaving the reader with clear and actionable insights to take to their project. This is a must read for anyone who wants to enter the live service game industry, or for any studio that wants a central point of reference for their live service strategy.