'George Raveling is a legend on sports, business, and the great game of life' TIM FERRISS 'I'm proud to call George a mentor and a friend' MICHAEL JORDAN 'George Raveling is the mentor you wish you had' RICH ROLL 'This is a must-read book' CHARLES BARKLEY
Game-changing wisdom from pioneering coach and Nike executive George Raveling, coauthored by bestselling author Ryan Holiday - with a foreword by basketball legend Michael Jordan
George Raveling knows all about beating the odds. A living legend, he has been a game-changing basketball coach, stood at the side of Martin Luther King Jr, mentored Michael Jordan and shaped the world of sports as a Director at Nike. But his life began in the shadow of segregation, death and mental illness.
Here, he teams up with bestselling author Ryan Holiday to share the lessons drawn from his extraordinary life and career. This is not a memoir, but a blueprint for anyone who wants to overcome obstacles and achieve success on their own terms. You'll find strategies for discovering purpose, insights on how to keep evolving and growing, advice for building meaningful connections, and tactics to compound daily victories into your greatest achievements. From finding a mentor to building a legacy, this book provides tools to not just navigate life, but to live it with intention and impact. And it all starts with the what are you made for?
Before saying anything about 'What You're Made For', let me tell you about another book I am reading, or rather, am having trouble getting through. Currently, I am reading Nelson Mandela's 'Long Walk to Freedom, Part 1'. While there is a lot of interesting information contained, I find myself getting bogged down with places, names, dates etc. It feels too detailed in many places, and therefore its harder to focus on the important parts of the account.
This book has the exact opposite problem. I was left wanting to hear a lot more about George's life. While I do applaud the concise chapters and the practical advice, it doesn't really feel like I learned much new. However, as I am a bit older (40 and counting...), perhaps that is my problem. I can imagine this being very useful to teenagers or people in their twenties. In fact, I am going to give my 10 year old son a chapter or two to read, that he might get something out of.
In summary, I would recommend this to anyone who is curious, or hasn't read a 'self help book' before (sorry, I tried to avoid the term, really I did!). Or, anyone who isn't expecting an in depth account of George's life. And, if Ryan Holiday is reading this by any chance (Hi Ryan!), if there is a book that you should make happen, it's the George Raveling biography!
I’ve read a lot of books by coaches hoping to glean tips and tricks of the profession only to be disappointed by a book that’s more biography than blueprint. WHAT YOU’RE MADE FOR by George Raveling and Ryan Holiday, however, did NOT disappoint me. Sure, it is part biography, but his life’s accomplishments and challenges are only used to bolster the clearly laid out lessons on coaching and life that Raveling is hoping to impart on the reader. And impart he did. I picked up several applicable adjustments I can make to live a more fulfilling life. And you can, too.
A beautiful little inspirational book. This is not a memoir by George Raveling but a guide book of sorts. Coach Raveling’s journey is quite remarkable … from basketball player to coach to Nike executive. The book has 21 short chapters on how to live a meaningful life. He shares many stories that illustrate his message (including the story of how he came to have the original copy of the “I Have A Dream” speech … amazing!). A worthy, thought provoking read. Ryan Holiday is the co-author
A fantastic read for anyone aspiring to become a true coach. The stories are powerful, relatable, and packed with lessons to learn and grow from. Thank you, Coach, for sharing your wisdom! - Etienne
Coach nails it on the important way to approach life’s challenges! He gives perspective on what is truly important and how to go about navigating that in a world with so many distractions! We sometimes lose our way when trying to reach the goals that society emphasizes when in fact the what’s important is right in front of us and with us daily! I saw Coach speak at a basketball camp in the Pocono Mountains one summer when I was 14 years old! He made a lasting impression on me then with a speech about always being the best you can be! This book has given a 65 year old some motivation to embrace the next chapter in my story! Thanks Coach.
George Raveling's "What You're Made For", co-written with Ryan Holiday, is more than a memoir—it is a deeply reflective guide on living with integrity, purpose, and resilience. The book traces Raveling’s extraordinary journey from a childhood marked by hardship to becoming one of the most influential figures in American sports and education. His life story is one of overcoming the odds, guided not by a desire for fame or fortune, but by a deep commitment to service, learning, and character. His lessons are drawn from decades of experience as a player, coach, mentor, and student of life, offering insights that go far beyond the basketball court.
Born in 1937, Raveling came of age in an era of racial segregation and limited opportunity for Black Americans. His early years were defined by profound loss. His father died young, and his mother, overwhelmed by mental illness, was eventually institutionalized, leaving Raveling without parental support. He was sent to live at a boarding school in rural Pennsylvania through Catholic Charities, a shift that uprooted him from the streets of Washington, DC to a world of farmland, roosters, and chores. It was here that a priest recognized potential in the quiet, awkward boy and convinced others to let him stay on the basketball team, despite his initial lack of skill. This act of belief changed the trajectory of Raveling’s life and planted the seed for his philosophy of developing hidden potential—in himself and in others.
By the time he reached high school graduation, Raveling had developed into a solid basketball player and received a scholarship to Saint Joseph's College, followed by another to Villanova University. At Villanova, he was one of the only Black players on the team, and he knew that to stand out, he would have to go beyond just showing up. He noticed that rebounding, a fundamental but often overlooked part of the game, wasn’t prioritized by his teammates. So he committed himself to becoming the best rebounder he could be. He created his own drills, studied film to understand ball movement, and designed workouts to improve his vertical jump. No one taught him this—he saw a gap and filled it. This strategy—identifying undervalued skills and developing unmatched expertise in them—became one of his central principles for success. In a competitive world, he believed, the real opportunity lies in the spaces where no one else is looking.
Equally important to his success was his lifelong dedication to listening. As a child, he was trained by his grandmother to sit quietly and observe adult conversations, later recounting what he had heard in detail. This wasn’t just about manners—it was about learning to pay attention to the world. When the family got a radio, he learned to follow boxing matches and comedy shows with intense focus, developing a mental discipline that would serve him well throughout his life. As a coach, he would often flip the script during timeouts, asking players what they were seeing on the court. This gave them a sense of ownership and revealed insights he couldn’t see from the sidelines. Even today, Raveling lives by a listening ratio—80 percent listening, 20 percent talking—writing down his thoughts during meetings so he can keep his attention on the speaker. He believes that wisdom comes not from asserting yourself, but from being quiet enough to hear what others miss.
Raveling's life is also deeply rooted in compassion and the conscious act of showing love, especially when it’s not expected. One pivotal story involves a college game where he faced West Virginia and their star player, Jerry West. During a play, the two crashed into the crowd. In a tense, racially charged moment, West helped Raveling up—an act of respect that began a lifelong friendship. West, who had never before played against a Black athlete, chose to see Raveling’s humanity when others in the crowd may not have. This moment shaped Raveling’s belief in the importance of being a 'dispenser of love,' someone who actively bridges divides through decency and respect. In a society rife with division, Raveling urges readers to remember that our most powerful gift is the way we treat others, especially those different from ourselves.
Another key lesson from Raveling’s life is the value of consistent, daily effort. He partnered with Michael Jordan to run youth basketball camps and made it clear that he would only do it if Jordan committed to showing up every day. For 22 years, Jordan did exactly that, fully present and involved. This dedication mirrored the same mindset Jordan brought to his career, famously pushing through illness during the 1997 NBA Finals to lead his team to victory. For Raveling, such performances aren't about singular heroism—they're the result of years of preparation and discipline. True excellence is built in the dark, when no one is watching. Raveling insists that greatness is not the result of occasional brilliance, but of showing up every single day with intention and focus. It's about stacking small wins, setting priorities, and making sacrifices in pursuit of something larger than yourself.
Perhaps the most enduring principle Raveling emphasizes is stewardship. He learned this lesson while recruiting a high school player, when the boy's mother told him plainly that she was entrusting her son to Raveling's care. This moment made him realize that coaching was not just about shaping athletes but about guiding young men into adulthood. His sense of responsibility extended far beyond the court, into their futures as human beings. This same sense of duty informed his guidance of Michael Jordan during his transition to professional sports. Though Jordan initially favored Adidas, Raveling urged him to consider a meeting with Nike, believing they offered a better long-term vision. That meeting led to the Air Jordan brand, which became a global phenomenon. Raveling didn’t push Jordan toward Nike for personal gain, but because he saw a future Jordan couldn't yet envision for himself. True stewardship, Raveling shows, is about recognizing potential in others and using your influence to help them realize it—even when they resist.
George Raveling’s life offers a roadmap for anyone looking to live with purpose. His story shows that even from the most difficult beginnings, one can carve out a path of meaning, influence, and love. By focusing on overlooked opportunities, listening deeply, acting with compassion, committing to daily excellence, and using one’s power to elevate others, Raveling has not only transformed lives but has continued to ask himself, even in his late 80s, 'Why me? And what am I doing with the extra time I’ve been given?' That relentless reflection is at the core of his message.
In the end, "What You’re Made For" is a call to action—not just to succeed, but to matter. Raveling’s story encourages readers to look beyond external achievements and ask deeper questions about who they are becoming and how they are impacting those around them. His life teaches that greatness is not defined by the trophies you win, but by the lives you touch, the values you uphold, and the legacy you leave behind.
Not even sure how I found this book. I believe it was via Ryan Holiday’s monthly email. I enjoyed Raveling’s zeal for learning, growth, purpose, focus on relationships and positivity. The basketball stories mixed in were a huge bonus.
Here is a summary of the key topics from the book:
Be a Trailblazer Focuses on having the courage to forge new paths and open doors for others, drawing from Raveling’s experience as the first African American head coach in the Pac-8. 2. Embrace Struggle Explores how challenges and setbacks shape personal growth, using Raveling’s early life adversities, like being orphaned at 13, as examples. 3. Seek Wisdom Emphasizes the pursuit of knowledge through curiosity and diverse perspectives, highlighting Raveling’s lifelong habit of reading. 4. Serve Others Discusses using your talents to benefit those around you, inspired by Raveling’s philosophy of helping others to achieve success. 5. Build Your Team Stresses the importance of intentional relationships, likening family or close connections to a team that requires leadership and strategy, as Raveling refers to his family as “Team Raveling.” 6. Listen Actively Highlights the power of listening to improve conversations and relationships, noting Raveling’s reputation as an exceptional listener. 7. Find Your Purpose Offers strategies for discovering personal purpose, drawn from Raveling’s journey from segregated D.C. to a legendary career. 8. Keep Evolving Encourages continuous growth and adaptation, reflecting Raveling’s transitions from player to coach to Nike executive. 9. Connect Meaningfully Provides advice on building deep, authentic relationships, inspired by Raveling’s mentorship of figures like Michael Jordan. 10. Compound Small Victories Discusses how daily wins accumulate into major achievements, a tactic Raveling used in coaching and business. 11. Find a Mentor Explores the value of mentorship, with Raveling’s experiences under coaches like Bob Knight and John Wooden as examples. 12. Build a Legacy Focuses on creating a lasting impact, as Raveling did through his work in sports and civil rights. 13. Read with Intention Details Raveling’s method of using a “learning journal” to retain wisdom from books, crediting reading for his success. 14. Create a Personal Library Encourages building a unique collection of books to fuel personal growth, a practice Raveling followed lifelong. 15. Make Reading a Habit Stresses the life-changing and money-making potential of consistent reading, a cornerstone of Raveling’s philosophy. 16. Navigate Adversity Shares lessons on resilience from Raveling’s life, including his mother’s institutionalization and racial barriers. 17. Lead with Empathy Draws on Raveling’s leadership style, emphasizing love, unity, and empathy in sports and business. 18. Manage Your Energy Discusses prioritizing energy, time, and environment over mere productivity, with Raveling’s habit of “think time” as a model. 19. Stay Curious Encourages a mindset of lifelong learning and openness, inspired by Raveling’s nickname, the “Human Google.” 20. Give Back Reflects on the importance of generosity and community impact, as seen in Raveling’s work with The Daily Coach. 21. Live with Intention Concludes with a call to live purposefully, using Raveling’s remarkable journey as a blueprint for making every moment count.
A thoughtful collection of leadership lessons from a man who never sought the spotlight, yet shaped some of the greatest moments in sports and history from the second chair.
I didn’t know who George Raveling was before picking up this book, but I’m so glad I do now. Hearing his perspective as a Black man who came of age in the 1940s, 50s, and 60s brought a richness to the stories that you just don’t get every day. He’s humble, direct, and unfiltered in the best way.
In a lot of ways, he has a Forrest Gump kind of life. He’s not always the main character, but he’s constantly around the people who are. Shaping them. Encouraging them. Helping them rise. From Bobby Knight to Michael Jordan, from the original Dream Team to USA Basketball today, his fingerprints are everywhere. But instead of grabbing credit, he continually points to others. That spirit of generosity, being for people not using them, really stuck with me.
A few stories stood out. I loved how he carved out a role for himself as a “rebound specialist” early in his career. That didn’t even exist at the time. It was a great reminder that becoming valuable often means going deep into a niche. That mindset still applies today, especially in content creation or leadership.
His influence on Michael Jordan’s decision to sign with Nike was fascinating, especially how he offered guidance but gave Michael full ownership of the decision. And his role in the “Dream Speech” day, helping with MLK’s security, is the kind of story you’ll only hear from someone like Raveling.
The tone of the book is casual and reflective. Like you’re sitting with your grandfather swapping stories in short 10 to 15 minute chunks. It’s an easy read to pick up and put down. Honestly, it makes a great bathroom book. It reminded me a lot of John Wooden’s writing. Simple. Story-driven. Full of wisdom. Wooden’s book is better, but this one holds its own.
I’d recommend this to dads, grads, coaches, leaders, and anyone looking for a gift that inspires. It’s also the perfect thank-you gift for a coach who made a difference in your kid’s life. Skip the gift card. Give them this instead.
After seeing Ryan Holiday talk about his new book with George Raveling, I was quick to order a copy. Coach Raveling is one of those people who has had an outsized influence in how I #lead, #teach, and #mentor. I've written about this in my #PointofDeparture column, mused about it online a time or two, and spent some time reflecting on it while I read 𝘞𝘩𝘢𝘵 𝘠𝘰𝘶'𝘳𝘦 𝘔𝘢𝘥𝘦 𝘍𝘰𝘳.
I was a semi-coordinated 14-year-old when I met Coach Raveling the first time, spending a couple of weeks honing my roundball skills at this summer basketball camp at Washington State University. As much basketball as we played - around three games a day - Coach found time to instill in us his leadership philosophy. It was deeply motivational, but also stuck with me.
Reading the book over the weekend, I was struck by just how much I had picked up during that first summer and those that followed. The book is a how-to guide for servant leaders, weaving together 21 key life lessons in a narrative this is as inspirational as it is empowering.
I'm going to refrain from any spoilers, but one quote - out of a lot of them I highlighted throughout the book - really struck a chord. In the chapter, "To Be a Trailblazer," Coach commits a fair amount of time talking about his time at St. Michael's, the Catholic boarding school where he spent much of his youth. He writes at length to resilience, then brings it all home: "𝗧𝗿𝘂𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗿𝗼𝘄𝗱, 𝗯𝘂𝘁 𝗳𝗿𝗼𝗺 𝗱𝗮𝗿𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁, 𝘁𝗼 𝘀𝗲𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝘄𝗵𝗲𝗿𝗲 𝗼𝘁𝗵𝗲𝗿𝘀 𝘀𝗲𝗲 𝗼𝗯𝘀𝘁𝗮𝗰𝗹𝗲𝘀."
For the past 20 years, my life has been guided by a simple, unwavering principle: never stop learning. I've built a career and a life around challenging myself, acquiring new skills, and embracing the discomfort that comes with growth. It’s an obsession. So, when I picked up "What You're Made For," I wasn't just looking for a good read; I was looking for a reflection of my own journey. I found that and so much more. George Raveling's life, as told through the brilliant lens of Ryan Holiday, is a testament to the power of relentless curiosity. This isn't just a collection of sports stories; it's a profound exploration of how to turn every moment—every win, every loss, every conversation—into a lesson. His journey from the basketball court to the boardroom, his relationships with giants like Michael Jordan and Martin Luther King Jr., all circle back to this core idea of being a perpetual student of life. The book resonated with me on a deeply personal level. It affirmed my belief that experience isn't about repeating the same year 20 times, but about having 20 years of continuous learning and evolution. It challenged me to think not just about what I'm learning, but why—what is the ultimate purpose I am building towards? If you are someone who is driven by an insatiable need to grow and challenge yourself, this book will feel like coming home. It’s a powerful and moving guide for anyone obsessed with becoming the best version of themselves.
Read this book to see if it would be something my kids could get into, since they are both very much into competitive basketball. George starts out saying that this isn't a memoir, but honestly it felt like that more than a typical "self-help" book. Not sure how to really classify it. He is very accomplished so dropping in names of people that he knows makes sense (MLK, Barkley, Jordan, Phil Knight, Jerry West, Nowitski, Kobe, etc) and he tries to tie their inclusion to various lessons.
Overall though, I don't know though if you are not as much of a basketball fan whether it will be as compelling a book since some of the stories may be hard to feel the importance of (e.g., losing games when you "should have won them" or coaching strategies, etc.).
One aspect I think was not flushed out as much as I would have hoped was his transition from coaching to Nike exec. His mention of this part was brief, and relevant advice seemed to be what he got from a coworker "do your most important things each day." (or similar?). I think there are some that would benefit from more expansion on career transitions than that.
I really enjoyed this motivational book by a guy most folks have never herd of. George Raveling could best be described as the guy behind the guy. I love my sports books, but this is a lot more then a sports biography.
He is the consummate self made man, even though through out the book, he gives thanks to everyone who helped him out along the way. George was raised by his grandmother and never felt sorry for all of the losses of his childhood.
A hard worker, Reveling built himself into an excellent basketball player. He strived to make the most of the gifts bestowed upon him. An important takeaway “ make yourself a foremost expert “ in something you love.
I highly recommend everyone read this powerful book and take note as you read. By following Raveling’s wisdom you can make positive changes and become the best you can be!
An inspiring and thought-provoking read that blends the legendary coaching career of George Raveling with timeless Stoic principles. Co-written with Ryan Holiday, this book is packed with wisdom on leadership, resilience, and personal growth in an easy to read and digest format.
Raveling’s journey—from groundbreaking basketball coach to Nike executive and lifelong student of philosophy—demonstrates how Stoic teachings can shape a purposeful life. The book emphasises the power of discipline, self-awareness, and importantly, listening,not just to others, but to the lessons embedded in every experience. As Raveling puts it, wisdom often comes from simply paying attention.
I read this in 2 days, it’s engaging, practical, and motivating. The book delivers powerful reminders about focus, giving back, and the importance of continuous learning.
I got this book from Netgalley so I can read and review it before it’s published. I really thought I would enjoy this book, but I struggled through it. It wasn’t a chronological timeline of his life, rather advice from his life with his career scattered throughout it.
One of the coolest things about him that I probably knew but didn’t know was after Dr. Martin Luther King gave is famous “I Have a Dream” speech, George was there as security and he asked him for the copy afterwards, and King said of course. Raveling was offered money to sell it, but he donated it to Villanova University and occasionally, the school will loan to museums.
I did enjoy reading his basketball stories with Wilt Chamberlain, Jerry West, Bill Walton, John Wooden, and Bobby Knight – just to name a few.
I'm a big fan of the NBA and do my best to keep up with the NCAA (March Madness anyone??) I always remember my days of playing as a power forward in grade school.
This is definitely on my list of favorite books of all time. If you're procrastinating and need some motivation or a pick me up to remind you that living is actually the point to life, read this. The stories he tells of Mamba, Barkley, Jordan and USC, are such a pleasure to read but the best part is how he reflects on his own humanity to lead a better career and life for himself.
Let's all aim to be a better version of ourselves every day and in the smallest way possible.... because it matters that much, it's "what you're made for".
This is a really good book that deserves a place on my coach's bookshelf. I like the archetype of the warrior philosopher, and I think that applies to some in sports. It is something that I like to aspire to. Coach Raveling is a warrior philosopher. I'm sure it was no mistake that he chose Ryan Holiday, who writes about stoic philosophy, to write this book with him. It is short, but it is packed with a lifetime of lessons learned from decades in coaching basketball and life after. Much of what he says resonates with me as an individual and echoes the ideas I try to teach and principles I espouse in my own coaching. A very big part of me wants to buy a case of these to give to the coaches I work with and as a gift to the graduating seniors.
This book isn’t bad. In fact it’s quite inspirational. I can well imagine the person, likely younger than myself, who might find a lot of motivation in this book. My only issue is that I’ve been hearing this stuff for a long time. Most of it is morality and behavior straight from the bible. I’m used to hearing it from a biblical view, and I prefer it from that view. That said, I could easily listen to Coach Raveling give a motivational speech. He has lived his life well, and I hope that this book DOES motivate and encourage many people.
It might be me, but this book read as any other self-help book, with mostly generic advice. The style of Ryan Holiday is very present as well, and even though I love his work, the style is getting a bit long on the tooth. I was hoping to find deeper insights, or even learn from George’s life. I’m left with a few quotes here and there that I will probably forget soon enough. But again, it might be just me.
Wonderful book. It’s masterfully written and brimming with wisdom. Coach Raveling shares powerful life lessons that challenge you to reflect on what truly matters—your purpose, living fully, and pursuing what you’re meant to accomplish. Reading this book has made me more humble, more grateful, and more present in my everyday life. I highly recommend it to anyone seeking inspiration and deeper meaning.
I would have given 3.5 stars if it not for the fact that I like basketball. He was a basketball coach in case you did not know. Part autobiography and part Philosophy book is how I would describe this. I found it a tad corny and unrelatable at times but parts of it resonated with me. In particular the parts about Stoicism, which the author is like me is interested in. Some good suggestions on how to be a better person and live a more purposeful life.
While I was reading this book I got a notification from Ryan Holiday's youtube channel, sharing that Coach Raveling has passed. That made the reading of the second part of the book significantly better - Coach Raveling has been an incredible person in many people's lives, yet he doesn't get the flowers that he was owed, nor did he ever ask for. This book, in a way, is his love letter to his legacy, calling them on to do and be good.
Trailblazer - people who dared to be first, to break from convention, to hope and dream of a better future. Each setback and wrong turn is not a failure but a lesson that brings you closer to finding your true path.
Listening - real active, engaged listening. it is a skill that can set you apart in a world where everyone is clamoring to be heard. It is a skill that can open doors, build relationships and lead to insights and opportunities that you might otherwise miss.
Seek out Wisdom - read lots of books, gift books to others.
Struggle - our struggles give meaning to our triumphs
Love
Serve others - always be planting flowers because at some point you are going to have to pick some.
Relationships - this is the foundation for good things to happen.
I Listened to the audiobook,very interesting life experiences shared and talked about how to be useful to other,my favourite part of the is books are ‘At every moment life is asking you questions,and it’s about u answer to those questions.‘The book talks about taking opportunities,listening,helping others,about friendships,and a lot of things in life.
Enjoyed the background of 80-90s basketball players/coaches that George worked with (Jordan, Barkley, Bob Knight) and insights into their personalities. Interesting his background with Nike and the early workings of the company. I enjoyed these aspects of the book even more than the motivational insights that centered around listening, learning and building relationships.
This book was fantastic. I started this book ironically on the day George Raveling passed, and I wish I would’ve had the opportunity to send a message to him letting him know how much I enjoyed it. Wonderful life & history lessons. Perfect for someone like me who enjoys basketball, business, history, and leadership all in one. RIP!
Coach Raveling has led an extraordinary life. His reflections have been compiled into a remarkable book that serves as a guide to personal growth and a positive impact on the world. It’s an incredible read that has the potential to transform your life.