Generative AI refers to artificial intelligence systems capable of creating new content—such as text, images, or music—by learning patterns and structures from existing data. Models utilize advanced algorithms to generate human-like outputs based on the input they receive. This book aims to explore and demystify the technology behind AI systems that generate new content. By examining how models learn from existing data and employ sophisticated algorithms, the book seeks to educate readers on the principles, applications, and implications of this transformative field. It also includes case studies across various niches and industries. This book is the culmination of 12 months of my research, and I hope you enjoy reading it. I highly recommend it to postgraduate students, as it covers many aspects of generative AI and its future prospects.
Maria Johnsen, originating from Trondheim, Norway, is a multifaceted expert with a wide range of skills that span AI computer engineering, film and TV investment, writing, directing, producing, poetry, and digital marketing. Her multilingual upbringing significantly contributed to her linguistic expertise. Her academic background is equally diverse, encompassing Information Technology, Informatics, Beauty Arts and Culture, Computer Engineering, and Film Production. Maria’s remarkable work has earned her numerous accolades, including the International Star Award for quality leadership, innovation, and excellence in 2019. Her films, available on platforms like Amazon Prime, have reached audiences in over 200 countries. In addition to her success in filmmaking, Maria has authored 85 books across multiple languages, including English, German, French, Spanish, Japanese, and Dutch, many of which are used as educational materials in postgraduate studies. Her influence as an author spans the globe, with her works being utilized in universities across North America and Europe. Some of her most notable titles include Search Engine Revolution, The Business of Filmmaking: Building a Business and Networking Strategies in the Movie Industry, AI in Digital Marketing, The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break, Blockchain in Digital Marketing: A New Paradigm of Trust, Multilingual Digital Marketing: Managing for Excellence in Online Marketing, AI and Moral Dilemmas, Large Language Models (LLMs), Self-Aware AI Robot, Computer Engineering, Neural Networks, and Sales in The Age of the Intelligent Web. These works highlight her deep knowledge of digital marketing and emerging technologies. Maria’s educational experiences have taken her around the world, with studies at Sorbonne University in Paris, Kharkov University in Ukraine, and other institutions in Changchun, China, where she became proficient in Korean and Chinese. She has taught English, French, and Russian to undergraduate and postgraduate students, achieving a notable 70% success rate in helping her students secure scholarships for further studies in the US and Canada. As an entrepreneur, Maria founded Golden Way Media, a global business promotion company. Based in London, UK, she leads both Golden Way Media Films and Golden Way Media, a digital marketing firm in Norway. Recognized as one of the top digital marketing influencers worldwide and among the top 100 global influencers in artificial intelligence (AI) and Fintech by Onalytica in 2016, Maria continues to thrive in multiple fields. She also writes commercially viable screenplays, making a significant impact in the film industry.