Punctul pe i

by Joel Schwartzberg

Punctul pe i. Cum sa vorbesti astfel incat oamenii sa plece cu ideile tale (chiar daca vin cu ideile lor) De fiecare data cand comunici, incerci sa realizezi ceva, sa schimbi ceva sau sa faci pe cineva sa actioneze cumva. Incerci sa iti faci inteles punctul de vedere. Dar primordial pentru a-ti face inteles punctul de vedere este sa ai unul personal si substantial! Si adevarul surprinzator este ca foarte putini comunicatori si-au definit un punct de vedere sau macar inteleg exact ce este un punct de vedere. Acesta este, probabil, motivul pentru care atat de multi vorbesc fara sa fie capabili sa sa puna punctul pe i si sa evidentieze ce este esential in chestiunea despre care vorbesc. Expertul in comunicare strategica Joel Schwartzberg spune ca un punct de vedere nu este doar un subiect, o idee sau o tema. Un punct de vedere real este o propunere de valoare, este promisiunea ca oferi ceva unic si valoros. Este o afirmatie pe care o poti propune, argumenta, ilustra si demonstra. Din aceasta carte consistenta si practica, vei invata sa pui punctul pe i. Adica sa-ti identifici punctul de vedere, sa ii oferi forta si sa il faci inteles si acceptat. Practic, sa il vinzi! Indiferent daca doresti sa iti imbunatatesti impactul discursurilor, prezentarilor de vanzari, e-mailurilor, dezbaterilor cu colegii ori al conversatiilor cu membri familiei, abordarea inedita a lui Schwartzberg te invata cum sa treci de la simpla impartasire a unui gand la schimbarea ideilor din mintea celorlalti. Ideile bune se pierd prea des intr-o jungla de gandire incurcata. Joel Schwartzberg furnizeaza instrumente utile pentru a ajunge sa livrezi puncte de vedere cu impact si eleganta. - David Brancaccio, moderator de programe radio-TV si editor senior, Marketplace Morning Report

160 pages, Paperback

Published January 1, 2021

About the author

The author of "The Language of Leadership: How to Engage and Inspire Your Team" and "Get to the Point! Sharpen Your Message and Make Your Words Matter," Joel Schwartzberg has been teaching effective presentation techniques to audiences since 2006. His clients include American Express, Blue Cross Blue Shield, State Farm Insurance, Blue Apron, the ASPCA, Comedy Central, the American Jewish Committee, the Brennan Center for Justice, and North Point Ministries.

Joel’s articles on effective point-making have appeared in Harvard Business Review, Fast Company, Toastmaster Magazine, and The Huffington Post, and his personal essays have been published in The New York Times Magazine, Newsweek, The New York Daily News, The New York Post, New Jersey Monthly, and several Chicken Soup for the Soul anthologies. He has also blogged for The Huffington Post and The Good Men Project.

Joel's books have been awarded as finalists or winners by the IndieFab "Book of the Year" Awards, the Next Generation Indie Book Awards, and the IBPA Benjamin Franklin Awards.

​Currently the Senior Director of Strategic and Executive Communications for a major national nonprofit organization, Joel has delivered presentations at conferences including the Ragan Speechwriters Conference, the ALI Leadership & Executive Communication Conference, the Professional Women in Advocacy Conference, and the World Conference of the Professional Speechwriters Association.

As a public speaking competitor, Joel won the 1990 United States Championship in After-Dinner Speaking, the 1990 Massachusetts State Championship in Persuasive Speaking, and that same year was ranked among the ten top public speakers in the country. After coaching public speaking/forensic teams at the University of Pennsylvania, Seton Hall University, St. Joseph’s University, and the City University of New York, Joel was inducted into the National Forensic Association Hall of Fame in 2002.