There's the old nugget that if you have to explain a joke, you kill its humor. This felt like that. Instead of letting the complexity of laughter and it's constant ironic tone infect the theory, this felt like Brown was trying to force comedy into his theory. For example, his analysis of Ricky Gervais' humour only touched briefly on the layering of irony; he preferred instead to drill-down on its identitarian politics. While there is no doubt Gervais took an unfortunate turn to exclusionary humour, I think there's something more complicated going on with comedians like him. Great comedians are drawn to what can't be said within a particular "discursive regime." Gervais proved he was very much a comedian who targeted these pockets during his stint as Golden Globe host. By not addressing this aspect with any rigor when dealing with comedians, Brown misses a large feature and potential point of resistance within the practice of comedy. He spends too much time on content, and less on form. What's more interesting, and Brown does touch on this a little, is how the kind of iconoclasm fueling comedians like Gervais manages to get reinscribed back into formative, exclusionary discursive practices while at the same time pointing to potential ruptures within meaning making. There were moments in this book that were interesting, but I ultimately came away feeling it only skipped over the complexity of comedy in the 21st C. (Like what about that emblematic moment after 9-11 when Gottfried tried to speak the unspeakable, hit groans, so punished his audience with "The Aristocrats" joke? That says everything about comedy's relationship to restrictive speech and speaks volumes about what drives people like Acaster, Gervais and Chapelle).