A very relevant book which should be read by all existing and aspiring managers. It would be particularly useful, if read by top management, which so often remains set in the old ways, which the book appeals to abandon in the modern world, fraught with complexity. “Old ways” in the book encompass both hard, and soft, methods of management. The former based on structures, procedures, detailed fixed processes, KPIs, complex reporting lines, precise job descriptions, the latter - on motivational speeches, company off-sites, annual appraisal pep talks. In the authors’ opinion, easily shared by the reader, these methods fail to deliver former value in the modern, fast-changing, and multi-dimensional, world. The six simple rules should to a large extent replace these old methods. So far, so good...
The issue with the book is that, without it being read, and absorbed, by top managers of companies, the six simple rules seem unlikely to end up ruling the world of business, as the principles described can only permeate downwards. The top managers, however, will not allocate time to a book which explains “simple rules” in 200 pages. The book contains many repetitions. For a reasonably bright person, and it has to be assumed that CEOs fit in this category, a concept does not need to be described in fine detail, and repeated three times again, in order to be understood. It is for this reason why the book was not accorded a full 5* rating.