What do you think?
Rate this book
Marketing Strategies: A Contemporary Approach
Challenging traditional marketing concepts like the 4 Ps, Marketing Strategies examines the key factors affecting marketing in today's competitive business sustainability, ethics, market orientation, the impact of technology and globalisation.
416 pages, Paperback
First published May 24, 2007
1 person is currently reading
3 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.