Creating Hawaii Tourism

by Robert C. Allen

In his memoir Creating Hawai'i Tourism Robert C. Allen, a leader in the tourism-related ground transportation, airline, hotel, and cruise industries describes the events and people that transformed Hawai'i from a small resort into a world-class tourist mecca. Allen includes them the hotels, airlines, travel agents, beach boys, musicians, and most important, the "builders," the men and women who propelled Hawai'i to the forefront of the visitor industry.

272 pages, Paperback

First published July 1, 2004