Bringing together the ideas and insights of key figures from across the debate (investors, consumers, employees, supply chain), No Scruples? argues against the charge that capitalism has no conscience, but warns that the pressure is on for companies to prove that they can behave responsibly - and be a force for the good. Looking at these pressures in detail, No Scruples? goes on to describe how companies can respond in a way which makes both business and ethical sense.