Playing Big: The Unsexy Truth About Succeeding in Business

by Kim Flynn

Playing BIG is a no-fluff, tell-it-like-it-is business book for entrepreneurs who are tired of motivation and ready for a concrete action plan. Kim's book has a no-nonsense approach about what it takes to be an entrepreneur.In this workshop-style book, Kim leads entrepreneurs through the processes of dispelling motivational myths, and revealing the truth about what it takes to grow a small business successfully. Readers systematize each area of their business, chapter by chapter, starting with leadership and moving through customer service, product development, finance, and marketing. Playing BIG is a call to all entrepreneurs who have been playing in half-commitments to take their businesses seriously, apply real business principles in the process, and as a result, become true leaders with unlimited potential to do good in the world.

158 pages, Paperback

First published March 2, 2014

Reviews

[Crystalee Beck · Rating 5 out of 5]

This is an exceptionally useful book for entrepreneurs. Mine is dog-earred and beat up from all my markings. I immediately put Kim's tips into practice with my intern and writing team. This is a resource I'll go back to again and again on my business journey.