Welcome to the Creative Era where people are competing more, collaborating more, and connecting more. In a global economy dependent on creativity, they can now discover how to become more effective. Using Collabetition's three basic principles, Odunsi uses a cause and effect template to show readers how to draw links between key behaviors and the creative process.
Tai Odunsi is a multidisciplinary creative whose talents span product invention, branding, copywriting, graphic design, and storytelling. He is the inventor of the Wizker Brush, a patented grooming tool available at CVS stores nationwide. Tai is the author of Collabetition, a guide to thriving in the Creative Economy, as well as the author and illustrator of the young adult novels Katrina and the Animals, The Land of Intuit, and Cupid’s Academy.