Robin Williams Design Workshop

by John Tollett, Robin P. Williams

Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett!

Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges.

Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples.

• Discover practical and effective design principles and concepts—and how to apply them to virtually any project.
• Learn why some designs are attention-getting and others are not.
• Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more.
• Test your design acumen by comparing before-and-after examples.
• Find a wealth of inspiration for your own design projects.
• Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.

Genres: Design, Reference, Nonfiction, Art

Kindle Edition

First published October 26, 2000

About the author

John holds a B.A. in Advertising Arts from Louisiana College. During his graphic career he has worked as an Art Director for more than a dozen advertising agencies and as a freelance designer/illustrator in Dallas and Santa Fe. His current work includes freelance projects focused mainly on fine art, including both traditional painting and drawing techniques, etching, and especially the merging of traditional and digital techniques.

Reviews

[Aaron Dettmann · Rating 3 out of 5]

No, not by that Robin Williams. Should I include textbooks in this list? A (relatively) fun read. If you're going to make anything design related - whether it be a flyer, business card, website, or a logo, At least read the chapter in this book about that specific topic. Contains lots of good examples of how to create a good design. However, got really repetitive after the first 90 pages (out of 280).

[Eric Xia · Rating 3 out of 5]

A cute book with lots of old 90s design principles and graphics. Has aboriginal ideograms though which are cool

[Kiro Selanor · Rating 5 out of 5]

Great book about graphics design. There are chapters about business cards, signs, logos, etc. Almost everything is about designing paper material; the single chapter on web design is woefully outdated. Every page has a sample (sometimes several), and this helps to see what the author means. Sometimes the author shows how a project is improved from a boring initial version (which looks like something I'd whip out using Word!) to a professional finished product.

The book is supposedly for non-beginners, and there's a "test" in the beginning which I flunked, but it's actually easy to read even without previous design experience. It has changed the way I think about design.

[Lizziebeth10 · Rating 5 out of 5]

This is one of the most amazing and eye-opening books out there. If you do any sort of promotion for anything, read this book ASAP. And then read it again and again. Sure, parts are quite out of date (web specs and design), but the vast majority of the concepts are timeless.
Get the most out of your effort - apply these principles and see the results for yourself!

[Marico · Rating 5 out of 5]

Robin Williams is an incredible writer. She is genuinely humorous and you feel like you are chatting with a friend while reading her work. This is my favorite design book to date.

[Casey · Rating 5 out of 5]

One of my all-time favorite design books, although it is getting a little old now. The pictures may look out of date, but the principles are still good. "Don't be a wimp!"

[Hoby · Rating 4 out of 5]

Nice little book to have on hand.. quick reminders for keeping your designs balanced and compelling.

[Samantha · Rating 4 out of 5]

I still have a lot to learn. This book helped me assess my knowledge of design. The section on websites in the edition I read could use updating.

[Webfrau · Rating 3 out of 5]

Interesting.

[Russell Proctor · Rating 5 out of 5]

Robin Williams really knows her stuff. I've used this book time and time again for reference and would not be without it!

[Richard Luciano · Rating 5 out of 5]

I think this is one of my favorite's out of her series of books. Extremely well thought out and executed. I always look forward to Robin's next book. Keep up the great work!