Build Your Audience: The 60-Day Traffic Attraction Playbook to Increase Your Leads and Sales as a Writer, Coach, or Speaker

by Jonathan Milligan

Capture Your Audience's A 60-Day Plan to Grow Your Audience, Leads, and SalesAre you struggling to grow your online presence as a writer, coach, or speaker? Do you want to attract more leads and boost your sales? Look no further! "Build Your Audience" is your ultimate guide to mastering the art of audience growth in just 60 days.

In this fourth installment of the Your Message Matters Series, you'll discover proven strategies to build a loyal following and establish your brand online. Whether you're just starting or looking to scale, this book offers actionable insights tailored to your needs.

What You'll The Power of an Email Understand why building an email list is crucial for your success and how to effectively grow and engage your subscribers.

The Four Types of Online

Learn how to leverage social media to increase engagement and attract followers who are genuinely interested in your message. Discover the secrets to creating evergreen content that attracts your ideal audience on autopilot through blogs, podcasts, YouTube channels, and more. Uncover the potential of "hidden stages" by leveraging other platforms to expand your reach through guest blogging, podcast interviews, video interviews, and more. Master the art of paid advertising to drive instant traffic to your content and offers.
Why This Book?Step-by-Step Follow a clear, 60-day plan to steadily grow your audience with practical, easy-to-implement steps.Proven Benefit from tactics that have helped countless writers, coaches, and speakers achieve online success.Comprehensive Covering everything from social media engagement to paid advertising, this playbook leaves no stone unturned.
Building an audience doesn't have to be overwhelming. With "Build Your Audience," you'll gain the knowledge and confidence to attract and retain followers who are eager to hear your message. Start your journey today and watch your influence grow!

Grab your copy now and take the first step toward building an engaged and loyal audience!

206 pages, Kindle Edition

Published August 21, 2024

Reviews

[Eric Van Der Hope · Rating 5 out of 5]

Jonathan Milligan's "Build Your Audience" is a comprehensive guide to audience growth that offers practical steps for expanding your reach online. The author breaks down the process into manageable chunks, emphasizing the power of email marketing, social media engagement, and content creation. Whether you're just starting or looking to scale, this book has everything you need to succeed online. While some strategies may require a bit of prior knowledge, the overall approach is practical and achievable & it's packed with useful strategies that can help you grow your brand effectively. This is a solid resource for writers, coaches, and speakers & and simply put, a great read for anyone serious about audience growth!

[Daniel Westbrook · Rating 5 out of 5]

In Book 4 of his “Your Message Matters” series, Jonathan continues to prove why his readers trust him. When it comes to starting an online business, especially in the “message-based business” world, as Jonathan calls it, most of the gurus hide their best-kept secrets behind a series of paywalls. You will only learn more about uncovering the secrets of reaching your audience by signing up for their five-figure coaching program.

But one thing that Jonathan preaches and practices consistently across all of his volumes is generosity. And his generosity shines through just as clearly here as it has in the first three volumes. At the end of nearly every chapter, I find myself thinking “I feel like I should be paying more for what he is saying.” I feel as though I am reading a playbook that he intended to be left closed and locked away for a high-value masterclass or mastermind group. But Jonathan didn’t leave a manuscript on his desk that some ill-intended scalper hijacked and posted without his consent! Jonathan truly is simply this generous.

If I could give a subtitle to this volume, I would call it “The ROI of Consistency.“ Jonathan instructs readers on competency in different social media and online platforms, but he guides and navigates them through each one as though he is a tour guide of a complex and dangerous landscape. He points out all of the pitfalls of previous explorers and travelers who have come before, but points to the well-trodden and paths of those who have found success online in building an online audience. (But purchasing likes and follows is not one of those paths.) The walking stick that Jonathan equips the reader with to traverse this landscape is the “Staff of Consistency.“

Jonathan teaches that no matter what platform or whatever form or message based business you feel you have the knack for, don’t hedge your bets on going viral. Don’t make the mistake of thinking that success online is akin to capturing lightning in a bottle. Plan to show up consistently to serve those who choose and desire to reach, and the results will speak for themselves!

Once again, thank you, Jonathan for helping weary and leery travelers navigate a landscape that often seems so unpredictable, but showing us that it really does come down to being consistent.

[João Reis · Rating 5 out of 5]

Imagine transforming your online presence from a whisper to a roar.

“Build Your Audience” by Jonathan Milligan is a complete guide for those aiming to expand their online reach, be it personal or business. Milligan, a long time blogger and online business coach, shares practical strategies and insights to help readers attract and engage their target audience.

He covers various aspects of audience building, including:
- Identifying your target audience
- Creating valuable content
- Leveraging social media platforms
- Building an email list
- How to build deep engagement with your audience through well crafted communication

The book provides actionable steps that readers can implement at once, easily. It includes case studies and examples that illustrate the concepts discussed. For instance, the story of a small business owner who doubled their email list in six months by implementing his strategies. Another example highlights a blogger who increased their website traffic by 300% through consistent content creation and social media engagement. He covers a wide range of topics, making it a one-stop resource for audience building.

Some readers might find certain sections too extensive. For those already familiar with online marketing, some content might seem basic. You can get around it selecting what you want to work with, instead of feeling overwhelmed. This shows how the book is filled to the brim with value and actionable content.

Overall, “Build Your Audience” is a power tool for anyone seeking online presence growth. Practical advice and real-life examples make it an engaging and informative read. I would highly recommend it to beginners and intermediate marketers alike.

[Michele Hudson · Rating 5 out of 5]

Thanks to Jonathan Milligan, writers, coaches and speakers have another great resource to help catapult them toward success in sharing their message. In his fourth book in the Your Message Matters Series, Jonathan focuses on the important strategy of building your audience. Like his other books, Jonthan’s clear teaching style, with detailed examples, templates, case studies, and chapter summaries make it easy to implement the concepts being taught.

I appreciate the way Jonathan emphasizes integrity and providing value: “Building an email list is about more than just collecting addresses. It’s about creating a community of engaged readers who trust your recommendations and look forward to hearing from you.” I also like the way Jonathan promotes setting long-term goals for success through “consistent habits” rather than having unrealistic expectations.

“Build Your Audience” is a godsend for the entrepreneur just starting out or for an existing author, speaker or coach who needs more strategies to help grow an existing business. Jonathan gives great insights into various methods to boost your audience through blogs, podcasts, YouTube videos, Medium articles, or Pinterest. As Jonathan advises, by implementing one of these strategies consistently for 60 days, you will be on your way to providing value and making an impact in this world with your unique message. I look forward to following Jonathan’s recommendations and am grateful for this book to help guide me!

[Deb Kalmbach · Rating 5 out of 5]

Book Four in the "Your Message Matters Series" continues Jonathan Milligan's excellent step-by-step instructions for solopreneurs who are writers, coaches, or speakers.

Jonathan's ability to break down complex topics into an easy-to-understand process is a game-changer. Follow his roadmap and you will make progress! I like the visual framework he uses in each of his books. "Build Your Audience" (the image of a magnet) focuses on an Audience Attraction Playbook. Capture (your lead magnet), Boost (your social media engagement), Build (your evergreen content), Borrow (your partnership strategies), and Buy (your paid advertising) are the components he uses to "build an audience."

Using a 60-day timeline helps encourage readers to follow the plan--and see how much they accomplish by the end of two months. Jonathan talks about the power of concentrated effort. By focusing on one traffic method for 60 days, you learn to master this technique. "You're not just throwing spaghetti at the wall anymore--you're cooking a gourmet meal!"

"Build Your Audience" is a must-read for any writer, speaker or coach who wants to be more strategic and effective in growing their business.

[Barbara Rolen · Rating 5 out of 5]

I have followed Jonathan Milligan as an online business coach for years. Finally, all of that great wisdom on how to build your audience can be found in this systematic, step-by-step roadmap, "Build Your Audience", the 4th installment in the Your Message Matters Series. It is filled with clear strategies in each playbook and actionable exercises.

The takeaways at the end of each chapter serve as a quick reminder on what’s important to stay focused on. Key takeaways from Chapter 4, “The Daily Post Traffic Playbook” is a great example:
• “Consistency is key: Commit to posting valuable content daily to build trust and stay top-of-mind with your audience.
• Variety engages. Use different post types to keep your content fresh and exciting. Educate, entertain, empower, and empathize.
• Value first: Focus on providing genuine value to your audience rather than direct promotion. The relationships and trust you build will lead to business opportunities.”

On behalf of anyone with a message that matters, I say thank you, Jonathan, for creating this comprehensive road map to building your audience.

[Mark Cundiff · Rating 5 out of 5]

I have been learning from my friend Jonathan Milligan's content for nearly a decade. I recently read an advance copy of his latest book, Build Your Audience, the fourth book in the "Your Message Matters" series.

The book provides a step-by-step system for building an audience of devoted followers.

You will learn how to grow your audience from:

+ Social Media Traffic
+ Search Traffic
+ Partner Traffic
+ Paid Traffic

My favorite takeaway was this: "No one is looking for your random thoughts. They're looking for solutions to their problems."

No matter what niche you are working in or what message you have to offer, if you don't address your audience's problems, they will not be interested in what you have to offer.

Jonathan does an amazing job of teaching you how to target real problems your tribe has and multiply your effectiveness in building your audience.

If you are looking to build an audience of loyal fans, this Build Your Audience is a must-read!

[Chris Miller · Rating 5 out of 5]

This is another Grand slam in the "Your Messages Matters" book series. There are many people doing training and writing in the online space on building audiences and the stand-by mansions and sports cars, and how you can make millions of dollars instantly and make promises to tens of thousands of fans that aren't true. Jonathan Milligan understands that you don't need to have tens of thousands of fans to be successful in the online space. He demonstrates exact playbooks for numerous platforms to attracting your first true 1000 fans and provides an exact 60-day blueprint for success. The information contained he could charge $2000 more easily all for the cost of the book. He also has an accompanying course you get for free to make your implementation faster and smoother for this process. You won't be disappointed with a purchase of this book if you read and take his easy action steps.

[Laura · Rating 5 out of 5]

As a solopreneur, I can't recommend Jonathan Milligan's "Build Your Audience" enough! This book is part of a fantastic series that offers a step-by-step action plan for anyone looking to build a successful online business, whether you're a coach, writer, or speaker.

What I love most about this book is the focus on the Pull Marketing Strategy, which teaches you how to attract customers like a magnet with valuable content. Jonathan breaks down his Audience Attraction framework in a clear, actionable way that makes it easy to follow. From creating an irresistible lead magnet to launching the perfect landing page and building your email list, Jonathan covers it all.

He also dives into four different playbooks to attract customers—social traffic, search traffic, partner traffic, and paid traffic—giving you a comprehensive toolkit to grow your audience. If you're serious about building a successful online business, this book and the entire series are essential reads!

[Michelle · Rating 5 out of 5]

"Build Your Audience" is a must-read for writers, coaches, and speakers eager to expand their online presence and boost sales. As the fourth installment in the Your Message Matters Series, this book provides a comprehensive, step-by-step guide to audience growth over 60 days. Jonathan expertly covers essential strategies such as building an email list, leveraging social media, creating evergreen content, and mastering paid advertising.

The book's strength lies in its clear, actionable approach, making it accessible for both beginners and those looking to scale their efforts. Whether you're looking to attract more leads or establish your brand, "Build Your Audience" offers proven tactics to help you succeed online. With this guide, you'll gain the tools and confidence needed to grow a loyal, engaged following and elevate your influence in the digital space.

[William McCallister · Rating 5 out of 5]

Build Your Audience is exactly what you need to develop an audience for your products or services.
The book starts with why an audience is important and guides you through developing a lead magnet and funnel page.

Next, there are 14 different options with step-by-step instructions on how to develop your method.

By picking one system and focusing on that for 60 days you should be able to grow our audience. With so many choices there are bound to be several that will move you to action.

There is also a free companion online course offered as a gift.

This is Book 4 in the Your Message Matters Series. I highly recommend this book and the whole series for authors or anyone struggling to grow a digital business.

[Alisa · Rating 5 out of 5]

Build your audience is the perfect playbook!
It only took a quick overview of the table of contents to realize that Build Your Audience would cover "everything but the kitchen sink" for growing my audience. Jonathan's audience attraction playbook uses 5 key elements: Capture, Boost, Build, Borrow, and Buy. Each one comes with its own collection of strategic playbooks with thorough explanations and step by step action plans. As a blogger and digital entrepreneur, this is exactly what I needed to up my game.
After reading this book, I've already set up my next strategic play for attracting a larger audience. If you need a plan of action for growing your audience and building authority in your niche, this playbook has it!

[Alisa O'Mara · Rating 5 out of 5]

Build your audience is the perfect playbook!

It only took a quick overview of the table of contents to realize Build Your Audience would cover "everything but the kitchen sink" for growing my audience.

Jonathan's audience attraction playbook uses five key elements: Capture Boost, Build, Borrow, and Buy. Each one comes with its own collection of strategic playbooks with thorough explanations and step by step action plans.
After reading this book, I've already set up my next strategic play for attracting a larger audience. If you need a plan of action for growing your audience and building authority in your niche, this playbook has it!

[Susan Shining-Star · Rating 5 out of 5]

I am thrilled that Jonathan Milligan has written "Build Your Audience," Book 4 in his Your Message Matter Series. Like the other books in this series, Jonathan provides an easy-to-follow framework. Also, like his other books in the series, there are many valuable take-aways/tidbits of information. The framework in this book starts off with the The Audience Attraction
Playbook, which discusses the Push/Pull marketing methods. Other comprehensive playbooks follow. If that is not enough, access to a free companion online course called, The Build Your Audience Accelerator Course is also included.

[Sandra Fullilove · Rating 5 out of 5]

If your building or just starting an online business, the Your Message Matters Series is for you! Jonathan takes the complicated and overwhelm out of the journey. He takes you by the hand making every step simple and doable.
Build Your Audience is another GREAT Book with so many takeaways: Make list-building a daily practice. You”re not just building a list but cultivating relationships. Variety engages, Use different post types to keep your content fresh and exciting.
Make your life and business easier and get the entire series. You'll thank me later - if you could :-)

[Eric Gale · Rating 4 out of 5]

Build Your Audience provides practical steps to grow your audience regardless of the platform you and your (potential) audience are on.

Looking to grow from Social Media Traffic? ⭐⭐⭐⭐⭐
Looking to grow from Search Traffic? ⭐⭐⭐⭐⭐
Looking to grow from Partner Traffic? ⭐⭐⭐⭐⭐
Looking to grow from Paid Traffic? ⭐⭐⭐⭐⭐
Looking to grow your email list? ⭐⭐⭐

My only wish is that Jonathan had spent a bit more time on how to build one's email list.

I was on Jonathan's launch team and got a free copy to review. I have since purchased Kindle and physical copies.

[Tom Bump · Rating 5 out of 5]

Jonathan is the consumate business/message coach that teaches so clearly and understandibly that you cannot help but take his teaching and put it into action.
This book walks you through a variety of options to figure out the best way to build your audience. Each chapter builds upon the other and by the end you have a doable plan to watch your business grow!
There is so many options and ways to do it that no matter what you do, you can build your audience!!

[Jim · Rating 5 out of 5]

I am loving this 4th book in the series. Building an audience has always been a struggle and I am beginning to see why—just posting without a strategy is an exercise in futility. Jonathan Milligan's explanation of pull marketing and playing the long game is excellent. Combine that with treating your email list as the garden that will produce the harvest that will feed you and your family and you've got an unbeatable success plan. #BuildYourAudience

[Phil · Rating 5 out of 5]

This series is fantastic and I'm already waiting for the next in the series. If you are looking to build your audience this is an easy to follow playbook that helps you determine what strategy you should focus on and go all in versus doing a lot of different things but none of them well. If you need more eyes on your business this is the book for you. I also highly recommend every book in this series.

[Marla · Rating 5 out of 5]

Oh Wow!! This book will be a reference book in my library!! I have a takeaway that is a track to run on...Focus building relationships will build a lasting business. Mapping out a personal strategy is so very helpful! Don't miss the opportunity to get this book to help you get your plan of action going!! Thank you Jonathan!

[Thomas Miller · Rating 5 out of 5]

Jonathan has done it again with his latest book 'Build Your Audience'. He gives different strategies to help build your Audience. There are multiple playbook ideas that will help you with your email list and encourage you to be consistent.This book gives you so many golden nuggets that will help you build a successful business. Get your copy today and 'Build Your Audience'.

[Frank Killeen · Rating 5 out of 5]

Another great installment in the series of books under the umbrella of the "Your Message Matters" Universe! Extremely practical, step-by-step instructions that are invaluable, up-to-date and will really work when you implement them properly! I suggest you add all of J-Mills books into your home library.

[Karen Dittman · Rating 5 out of 5]

This book is simple yet powerful! I love how Jonathan presents a variety of audience-building strategies as a "choose your own adventure." After reading this book, I have an immediate plan for building my audience as well as a guide to many other strategies to use down the road.

[Carma Spence · Rating 5 out of 5]

I love the way this book is organized! Each chapter is focused on a single strategy, so I can pick and choose which strategies I want to focus on and just read those chapters. I also love the overall plan at the end.

[Yomi Akinode · Rating 4 out of 5]

Let the selling begin.
I know how cringe-worthy people feel when they see a salesperson approaching. This book tries to alleviate the fear and train salespeople not to be weird. It’s a big lift, but I think it achieved some success.