Build to Sell: The Lean Secret to Crafting Irresistible Products

by Sandrine Olivencia, Flavian Hautbois, Caroline Besnard

ESCAPE FEATURE FRENZY AND BUILD TO SELL

Are you trying to bring a new product concept to life, find market fit for your brilliant idea, scale up a promising product, or revitalize an existing one?

Dive into a world where products don’t just work—they captivate! Build to Sell is a transformative journey enriched by decades of experience in the tech industry. Explore groundbreaking strategies that mesh proven lean engineering with modern product management.

Unlock the secrets of:

• EMOTION-CENTRIC DESIGN: Dive deep into user emotions and shape experiences without bias.
• CHIEF PRODUCT ENGINEER: Become a visionary leader, blending technical expertise with strategic and financial insight.
• PERFORMANCE-BASED PRODUCT: Focus on enhancing performance, not merely adding features.
• DESIGN TO COST: Combine creativity with cost control to ensure profitability.

With real-life examples, thought-provoking concepts, and vivid visuals, this guide equips you to transform offerings into market sensations. Ready to lead a product revolution?

Genres: Business

420 pages, Paperback

Published June 24, 2024

About the author

Sandrine is a lean strategy expert and cofounder at Taktique. She’s the main author of Build To Sell and co-author of The Lean Sensei. With a strong focus on sustainable business scaling, product design and a thorough background in lean strategy, she empowers CEOs and teams worldwide.

Reviews

[Gabriel · Rating 5 out of 5]

Build to sell goes beyond agile and lean practices for product mindset.
As a tech and product leader, I appreciated the structure and thesis.
It sets a high bar and introduces the concept and definition of Chief Product Engineer.
I will reuse some of the practical tools provided to clarify product vision, strategy, and operations.

[Alexandre Brun · Rating 5 out of 5]

It's rare to read about lean engineering in the tech industry and I think it needs it!
It is cheap to fail and rebuild software but not cheap enough not to try hard to build best in class products first time. The book provides techniques and examples to truly understand your clients and build products they will want to buy.

[Keith Brooks · Rating 2 out of 5]

cant decide if this was ai written, transcribed from a poor lecturer or actually useful. drones on and on at times for no reason.
some good buts of info here and there but nowhere near the 5 stars people give it

[Fabrice · Rating 5 out of 5]

A great translation of state-of-the-art product engineering to tech

I loved Designing the Future from Jim Morgan and Jeffrey Liker. And they even made the effort to give examples o their Lean Product Development approach not just in manufacturing but also in tech environments.
But if you are in tech and don’t have time to read all the books, it’s great to have the synthesis directly applicable to your context. That’s what Build to Sell is. It’s the book I will recommend people in tech from now on.