The learning is in the failing.Successful investors don't concentrate on picking big winners; instead, they work on minimising risk and avoiding losses. Having lost over $1 million through his own investing errors, John Addis invites readers to learn from his losses. Errors include falling in love with a stock or a charismatic CEO, selling too soon as a stock continues to soar, misunderstanding the business model and not responding to obvious red flags.Whether you're new to the sharemarket, looking to learn from a master, or an active investor seeking to better understand stockpicking behaviour, this book will not disappoint.
Disclosure: as a former writer/analyst at Intelligent Investor I know John Addis. That said, this is a good addition to the investment reading library with specific examples of errors cited. John has broken the book up into various case studies of the different types of errors investors can make. Selling too early, selling too late, and most importantly should never have bought at all. He has added various appendix with general investment philosophies and strategies that should help investors. Making better decisions was my favourite. Well written and easy to digest without jargon, novice investors can benefit from this book and experienced investors will recognise some of their own errors under different names in there.
Pair this with What I learned about investing from Darwin (Pulak Prasad) and I am sure you will experience better investment returns.
This must have been a difficult book to write as nobody wants to talk about their mistakes and failures. It is a good balance though to more optimistic books on the topic.