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BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
The newest, most successful strategies for landing the sale--based on the latest discoveries in neuroscience and consumer psychology
BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more.
"A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible."
Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute
"Read it and sell more--it's just that simple."
Roger Dawson, author of Secrets of Power Negotiating
"Puts you light years ahead of your competition. Read it... before your competition does."
Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery
"Gives you an almost unfair advantage--yet it's all perfectly legal!"
Richard Bayan, author of Words That Sell
"Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It's a mistake not to read this book."
Mark Joyner, founder and CEO of Simpleology
"Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?"
Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert
"It's like looking into a crystal ball of human behavior."
Thomas A. Freese, author of Secrets of Question Based Selling
"The material in BrainScripts is so powerful it should require a license for use."
Art Sobczak, author of Smart Calling--Eliminate the Fear, Failure, and Rejection from Cold Calling
"BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper."
Robert Dilts, Founder NLP University
"BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects' 'What's the catch?' alarm."
Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport!
"BrainScripts is the definitive advantage in sales strategy. Read it and win... or pray your competitors do not."
MJ DeMarco, author of The Millionaire Fastlane
"BrainScripts takes sales psychology to a new level. Drew's practical and easy-to-use tips will also take you to the next level."
Kerry Johnson, MBA, Ph.D.; America's Sales Psychologist
"BrainScripts brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!"
Rene Gnam, author of Rene Gnam's Direct Mail Workshop
"Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career."
Spike Humer, author of The 10 Day Turnaround
BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more.
"A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible."
Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute
"Read it and sell more--it's just that simple."
Roger Dawson, author of Secrets of Power Negotiating
"Puts you light years ahead of your competition. Read it... before your competition does."
Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery
"Gives you an almost unfair advantage--yet it's all perfectly legal!"
Richard Bayan, author of Words That Sell
"Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It's a mistake not to read this book."
Mark Joyner, founder and CEO of Simpleology
"Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?"
Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert
"It's like looking into a crystal ball of human behavior."
Thomas A. Freese, author of Secrets of Question Based Selling
"The material in BrainScripts is so powerful it should require a license for use."
Art Sobczak, author of Smart Calling--Eliminate the Fear, Failure, and Rejection from Cold Calling
"BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper."
Robert Dilts, Founder NLP University
"BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects' 'What's the catch?' alarm."
Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport!
"BrainScripts is the definitive advantage in sales strategy. Read it and win... or pray your competitors do not."
MJ DeMarco, author of The Millionaire Fastlane
"BrainScripts takes sales psychology to a new level. Drew's practical and easy-to-use tips will also take you to the next level."
Kerry Johnson, MBA, Ph.D.; America's Sales Psychologist
"BrainScripts brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!"
Rene Gnam, author of Rene Gnam's Direct Mail Workshop
"Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career."
Spike Humer, author of The 10 Day Turnaround
224 pages, Paperback
First published October 1, 2014
32 people are currently reading
309 people want to read
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Displaying 1 - 7 of 7 reviews
December 19, 2014
Brain Scripts for Sales Success
21 Hidden Principles of Consumer Psychology for Winning New Customers
Drew Eric Whitman
McGraw-Hill Education October 2014.
This is been one of the top ten bestsellers on Amazon in Marketing and Sales Presentations, Sales Techniques and Consumer Behaviour.
Why do some salespeople earn big, fat, healthy commissions while others barely scrape by?
The "secret" is... psychology. Many of these high-earning "sales wizards" use consumer psychology. Powerful principles that influence people to buy.
And it doesn't matter what they sell--these principles work for every business. Plus, they're 100% legal, ethical, and powerful when used to promote quality products and services.
BrainScripts takes you on a fascinating tour inside your prospects' minds and teaches you 21 powerful techniques of consumer psychology that really work. Plus, dozens of real-life scripts show you exactly how to incorporate them into your own sales presentations.
The promise of this book is that, if you are dealing with human beings, then this book will help you make more money. Drew Whitman takes the well tested principles of consumer psychology and breaks them down into practical techniques that a sales professional can use when talking to potential customers.
It is a densely packed and extremely comprehensive manual on sales techniques and consumers behaviour that requires careful study, building up one technique at a time to suit your particular customers.
Your personal ethical and moral code has to accept that these techniques and principles can help your sales - because these techniques are designed to be manipulative. Tricks if you like.
You are going to become a choreographer or stage director, guiding the thought processes of your prospective customer with a skilful hand at every step of the sales negotiating process. Until it stops being a negotiation between two equal minds and becomes a presentation where you are dominating and controlling that how your prospect reacts to your sales pitch, word for word, step by step.
So how does this book work?
By focusing on the context of the sale and who you are, rather than the content.
This is why it has such universal value in any person to person sales environment.
I was pleased to receive an ARC of this book from Netgalley.
21 Hidden Principles of Consumer Psychology for Winning New Customers
Drew Eric Whitman
McGraw-Hill Education October 2014.
This is been one of the top ten bestsellers on Amazon in Marketing and Sales Presentations, Sales Techniques and Consumer Behaviour.
Why do some salespeople earn big, fat, healthy commissions while others barely scrape by?
The "secret" is... psychology. Many of these high-earning "sales wizards" use consumer psychology. Powerful principles that influence people to buy.
And it doesn't matter what they sell--these principles work for every business. Plus, they're 100% legal, ethical, and powerful when used to promote quality products and services.
BrainScripts takes you on a fascinating tour inside your prospects' minds and teaches you 21 powerful techniques of consumer psychology that really work. Plus, dozens of real-life scripts show you exactly how to incorporate them into your own sales presentations.
The promise of this book is that, if you are dealing with human beings, then this book will help you make more money. Drew Whitman takes the well tested principles of consumer psychology and breaks them down into practical techniques that a sales professional can use when talking to potential customers.
It is a densely packed and extremely comprehensive manual on sales techniques and consumers behaviour that requires careful study, building up one technique at a time to suit your particular customers.
Your personal ethical and moral code has to accept that these techniques and principles can help your sales - because these techniques are designed to be manipulative. Tricks if you like.
You are going to become a choreographer or stage director, guiding the thought processes of your prospective customer with a skilful hand at every step of the sales negotiating process. Until it stops being a negotiation between two equal minds and becomes a presentation where you are dominating and controlling that how your prospect reacts to your sales pitch, word for word, step by step.
So how does this book work?
By focusing on the context of the sale and who you are, rather than the content.
This is why it has such universal value in any person to person sales environment.
I was pleased to receive an ARC of this book from Netgalley.
April 25, 2016
I gave this book 5 stars because it really gives you a lot of ways to sell and persuade someone. You should really take this book and try to internalize all the strategies throughout a year (even couple of years).
Amazing strategies! Learning them could take time but if you've learned them, you'll be definitely powerful.
Amazing strategies! Learning them could take time but if you've learned them, you'll be definitely powerful.
April 8, 2015
Insightful, relevant and entertaining. Whitman has a way with words that will keep you laughing - while at the same time - reminding you of the subtle (but powerful) reasons people buy. Highly recommend.
September 10, 2016
Book covered some of the basic concepts of selling. I did like the creative scripts and examples he provided in the book.
November 20, 2022
The content overall is good. It is a decent introduction if you are new to sales, copywriting, and consumer psychology. Unfortunately, it is highly derivative of other sources. Due yourself a favor and read Influence by Robert Cialdini, The Boron Letters, and a Selling with NLP. They compose 90% of the content with better details and examples. There is nothing new here. Cashvertising by the same author is a fantastic book and I find it a useful tool for composing sales copy. I was hoping for more with BrainScripts.
July 29, 2018
Dumb and self-indulgent. Basically the message is "talk a lot."
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March 9, 2018"Here's the simple three-step desire flow path that happens inside your brain, including the result it sets in motion. It always works in exactly this fashion: (1) Tension arises (2) desire builds (3) action is taken to satisfy the desire" (12).
"Stop thinking that it's your product that people are in love with or should crave. It's not. It's what your product or service can do for them" (78).
"Stop thinking that it's your product that people are in love with or should crave. It's not. It's what your product or service can do for them" (78).
Displaying 1 - 7 of 7 reviews