Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

by Dan Sherman, David T. Fagan (Foreword)

The completely updated and expanded second edition of the guide to harnessing the power of the world's largest professional network for total business success. This second edition builds on the success of the first edition which has over 50 enthusiastic reviews on Amazon.com, and has all the information on the latest LinkedIn features.

Maximum Success with LinkedIn, Second Edition  revolutionizes the way busy professionals use LinkedIn. It's a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to find customers, partners, investors, or advisors; build a personal brand; build networks; find and land the perfect job; develop business relationships; and much more. 
Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies, entrepreneurs and career changers. He has more than 20 years of marketing management experience at successful firms, ranging from Silicon Valley start-ups to Fortune 500 companies. Dan is a LinkedIn power user with 25,000 first level connections.

Genres: Business

304 pages, Paperback

First published April 21, 2012

About the author

Dan Sherman is author of 14 internationally published novels, including The Traitor, The White Mandarin and the Man Who Loved Mata Hari – all of which have been recently republished in both paperbook and ebook form. Dan's first published novel was The Glory Trap, co-written with poet and musician Robin Williamson of The Incredible String Band, set in Morocco and loosely based on the escapades of Rolling Stones' Brian Jones. The Mole was Dan Sherman's first breakaway novel, reviewed in the New York Times and considered the first "hip" American novel of espionage.

Dan continues to write novels, short stories and poetry. He makes his home in Los Angeles.

Reviews

[Koby Bryan · Rating 4 out of 5]

I read this book as soon as it came out, as one of my colleagues and friends - Clint Babcock contributed a chapter to it. This is an excellent book for a strategy when using LinkedIn. Unlike many of the other social media networks, LinkedIn is one that you might need a book to explain how you can maximize your use of it. Why? Because unlike the other social networks you can live without, LinkedIn is essential for business as an owner, or for sales and marketing. I learned many tips, ans although LinkedIn changes rapidly, its still extremely helpful.

[Naeema Fox · Rating 4 out of 5]

Hi, I'm Naeema Fox. As a marketing and advertising startup company, I really used most of the tips in this book today. I've actually repositioned myself from being nowhere to be found to the 1st page in the search section. I've learned and applied a lot of the tips. I recommend this book to all of the #IdeaCafeMasterminds. My next goal is to get to 500+ connections, put in more content and rev up my brand with the help of my facebook and LinkedIn connections.

[Donn Lee · Rating 4 out of 5]

I actually quite enjoyed this book, which was my first “LinkedIn” specific book. The tips shared were quite eye-opening, at least for a newbie like me, even if some were somewhat questionable e.g. being a LinkedIn open networker (LION) where you pretty much add strangers to your network ran contrary to what I believed in. I will probably follow this genre a little more (e.g. optimising my LinkedIn profile as tactically much of this makes sense) having read this book.

[Teddy Kinzer · Rating 4 out of 5]

Looking to up your game and use of LinkedIn? I would be surprised if you didn't learn at five new things about how to maximize your use of LinkedIn. I saw results in just reading and implementing with the first 4 chapters.

[Kelly · Rating 3 out of 5]

Useful for the novice. Received some nice pointers & reminders around headlines & reaching out to people. Four, possibly five star, for a beginner.