With the evolution of the music business and the shifting influence of large record labels, the artist manager is now – more than ever – at the center of an artist’s career. Artist managers are tasked with keeping abreast of the music industry and supporting the artists under their management while simultaneously managing their own careers. Including key industry insights, exclusive planning guidance, management tools, and strategies for a successful career, Artist Management for the Music Business has the tools to support any new or experienced artist manager. Through its analysis of over a dozen case studies, lessons, and contract examples, author Paul Allen provides a focused look at managing artists’ careers. This follow-up to the best-selling second edition features a new chapter on entrepreneurship including detailed information on how to run an artist management enterprise as a business and includes coverage of anticipating risks, reacting to challenges, and basic money management. The chapter also contains additional sections on the effective use of social media, the Web, and handling online promotion. For additional resources, visit the book’s website at www.artistmanagementonline.com.
Good book overall, but most of what it teaches seems to me like common sense. I didn't find anything new or useful with it, though it was entertaining when real examples were used... especially the ones about terrible managers! haha gotta love the horror stories.
Such a useful book! Very good base and source of information for anyone who wants to get started in Artist Management. It also includes a decent amount of references for further knowledge. Will definitely refer to it in the future!
Not a bad read for those starting out in the field of music business. This book is a companion to a full course, yet a good read to get to know things first.
Great book for anyone who wants to work in the music industry, especially if you want to be an artist manager. It could include more practical information in my opinion.