Google Ads (AdWords) Workbook: Advertising on Google Search, the Display Network, and Video

by Jason McDonald

404 pages, Paperback

Published June 26, 2024

About the author

Jason's books focus on SEO (Search Engine Optimization), Social Media Marketing, and Google Ads - the three pillars of digital marketing. He is founder and Senior SEO / Social Media Director of the JM Internet Group. He also teaches for Stanford University (Continuing Studies). Dr. McDonald received his Ph.D. from the University of California, Berkeley, in 1992 and his BA from Harvard University in 1985. Dr. McDonald is AdWords certified. Got a question? Just Google 'Jason McDonald,' - he's there at the top. Then visit his website and send him a question. Jason answers questions from readers every day.

Reviews

[Emanuela · Rating 3 out of 5]

Molto interessante per chi si é appena approcciato al mondo di Google Ads. Tuttavia, per chi é già del settore il libro risulta banale.