Typographic Design

by Rob Carter

Precise visual communication requires first-rate typography skills Typographic Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.

Genres: Design, Art, Nonfiction, Art Design, Reference, Academic, Collections

368 pages, Paperback

First published January 1, 1993

About the author

Rob Carter (born 1949) is an American professor of typography and graphic design at Virginia Commonwealth University.

Reviews

[Marcia · Rating 4 out of 5]

I was intrigued by the film "Helvetica" and decided to try one of MIT's free online courses http://tiny.cc/a4Xr0 "Fundamentals of Computational Media Design." This is the textbook. It's fascinating.

[Elizabeth · Rating 4 out of 5]

I'm finding this to be really fascinating. It goes into depth no other typography 'manual' I've read has.

[Kn0thing · Rating 5 out of 5]

A classic to be read and re-read. If you like this and are interested in the larger scope of graphic design, look for Megg's History of Graphic Design - the granddaddy textbook of graphic design.

[Dana · Rating 4 out of 5]

I bought this book for a class on typography in college. It gives all the basic rules and information about typography which is very helpful for graphic designers or anyone else who wants to learn more about typography. Great book for reference!

[Hau Tran]

A much more in-depth look at typography. Currently reading, so I will have a better idea of how I like it when I finish it.

[Maggies Daisy · Rating 4 out of 5]

Thought it was a very informative book on Typography.

[Marius Černuševičius · Rating 5 out of 5]

The book is worth revisit and its plenty of useful information about typography.

[Collin · Rating 5 out of 5]

This book changed my life.