One Step Ahead: When Ideas Take Shape

by Umberto Gallo

In February 2019, I took on a unique challenge. I approached a mayoral candidate in an Italian city, a place where one political group had been in power for over seventy years. My proposal? To capture the mayor's office by leveraging the ethical and professional potential of social media. I made a promise too – if we won, I would document our journey in a book. Today, I'm fulfilling that promise, sharing our story with you.

I'm Umberto. At my core, I'm driven by an insatiable curiosity.

PROLOGUE
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CHAPTER 1
Nix e Assange
Above and Below
Faccia Libro
Coach Gobbi
Tecnocasa, Good morning
Burning Arms
Garden City
Promises To Keep
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CHAPTER 2
Domenico Mesiano
Set Up
My Tours of Italy
It Is Time To Make A Change
The Doctor
Earth Marketplace
I Raise My Hand
Delivery
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CHAPTER 3
At The Speed Of Thought
The Smille Of Tino
Hell
Community
Americanism
Spam
Crispy Smiles
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CHAPTER 4
Master of Puppets
Winners Wins
Too Late
Stargate LPGC
Swimming With Sharks
We Are Live
At The Speed Of Light
Do Not Let It See The Ball
DMC-12
I Do Not Want Salvini
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CHAPTER 5
Playing Fair
Sabbatical
Coach Carnevali
Checkmate
Sound Check
Social Media Hacks Italia
Prejudices
And The Winner Is...
Fxck Your Guru
Tricolor Band
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EPILOGUE

232 pages, Paperback

Published June 19, 2024