You know when a book feels like it was written for you? This is one of those books. All the bands discussed in this book exploded when I was finishing high school/going to college, and it sent me spiraling into yet another nostalgic music trip. I’ve been doing that a lot lately, but have you watched the news? I need some freaking endorphins, OK!
“In Too Deep” is a love letter to the brilliant and energetic branch of punk (from the poppier stuff to the noisier kind) that Canadian bands were making in the late 90s and early 00s, leading many of those bands to become huge commercial success – breaking the age-old curse about Canadian bands are either huge in Canada or huge everywhere else.
Now genre purists might get all huffed up about what the authors consider punk: we can argue about what defines the genre until the cows come home and still disagree, so if you are that type, look at the list of bands the book discusses and if you don't care about their story or don't think they are punk, don't read it.
Let’s get this out of the way: the book is too damn short and doesn’t include enough bands to my taste. I get it, it’s impossible to cover everything and the authors had to make choices, but just a footnote for Propaghandi, really? Gawd. But I was especially delighted to learn more about Gob (“Foot In Mouth Disease” is one of the best Canadian punk records ever made) and Billy Talent, two bands who make my little Canuk heart beat extra fast even to this day. I was a lot less invested in most of the other bands, to be honest, but the authors clearly love their subject and all the bands they choose to discuss, which makes the book very fun and engaging even if you aren't a Simple Plan fan. They are also serious music nerds, who understand the cultural and industry context in which those bands got together and evolved, and do a fantastic job of explaining it all to the reader. The time period they focus on was a really exciting period for Canadian bands, with MuchMusic still going strong, and the cancon (that’s ‘Canadian content’) regulation that gave bands a lot of wonderful exposure. It's also a fascinating look at how relationships with labels, indie or major, can have a significant impact on any artist's trajectory (Gob deserved much better!).
As mentioned above, I think that punk purists might take offence at the fact that the book includes chapters on Avril Lavigne and Fefe Dobson. I don’t really think of them as punk musicians, but I will admit that Avril’s first record was a breath of fresh air when the only female artists I heard on the radio were pop princesses like Britney and Christina. No shade on them, but they were impossible to relate to, as where a little Ontarian girl who wore cargo pants and liked electric guitars was a beacon of hope: there were other girls like me out there! I hated all her other records, but I kept the first one; it’s a souvenir of an innocent time. Fefe and her were both very young when they got into this business, and their labels had a plan for them that they did not really agree with, and eneded up making much poppier music than they wanted, and that sucks. I would have loved it if these two girls had been given the freedom to make exactly the records they wanted instead of being saddled with songwriters who did not have the same ideas as them.
Highly recommended for Canadian geriatric millennials who wasted away many a summer’s day at Warped Tour and who used to listen to MuchLoud in their parents’ basement, but for anyone who is passionate about music in general, and pop-punk, more specifically. If you got excited about the "When We Were Young" festival, this is for you!