Being Dialogic: Marketing Communications For The Web Of People And Machines

by Teodora Petkova

This book explores the content of marketing communications on the Web in their dialogic and data aspects. Bringing together theories from the fields of marketing communications, dialogic theory and Semantic Web practices and research, the book presents how web marketing content can and should be used for building semantic relationships between data nodes by using schema.org in concert with adhering to dialogic principles for communication on the Web.

You will read about marketing communication as a set of theories and practices, you will learn what to do (and not do) to set processes for valuable content at the intersection of knowledge management and communication theory, last but not least you will enjoy a perspective on the Web as a dialogic arena rather than yet another sales pitch stage.

224 pages, Kindle Edition

Published June 30, 2024

About the author

I am a philologist fascinated by the metamorphoses of text on the Web. Curious about the ways the Semantic Web unfolds, I explore how content writing is changing, changing us and the way we think, write and live.

With an educational background is in Classical Studies and Creative Writing, I am inclined (at times dangerously) to dig deep into words and concepts and ...code.

You will find me blogging here: http://www.teodorapetkova.com