Blogging for Business: Everything You Need to Know and Why You Should Care

by Shel Holtz, Ted Demopoulos

Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket? In Blogging for Business , authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare. In Blogging for Business , the authors reveal why businesses should embrace • How to tap into the power of blogs • How blogs are different from e-zines, Web sites, and message boards • Why businesses need to monitor blogs that discuss their products and services • How to use an internal corporate blog as an effective knowledge sharing tool • Future iterations of blogging, such as podcasts and vlogs • Legal considerations Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications. Packed with top-notch recommendations from two pros, Blogging for Business demonstrates that blogs offer a competitive advantage that businesses cannot afford to overlook.

Genres: Writing, Business

272 pages, Paperback

First published February 1, 2006

Reviews

[Global Donnica · Rating 4 out of 5]

Good perspective on blogging but it's all in what you put into it... Very straighforward.... a good read for those who are entering into any industry.. blogging can assist in getting the brand started... be aware there are thousands upon thousands of blogs out there...


Be yours worth looking for...

[Teena in Toronto · Rating 3 out of 5]

Interesting book about blogging for business.

One thing that set this book apart was that it gave a lot explanation about making money with your blog with advertising by describing the different kinds of ads and their effectiveness.

[Floyd Saunders]

This will help improve my blogging work

[Thabiso Mokale]

I loved it. In fact it has given me more reason to enter the world of blogging now more than ever. The opportunities are endless and the rewards are so much more. I will be taking up the book again end of the year to get the step-by-step process to get myself up and running