What do you think?
Rate this book


402 pages, Paperback
Published October 15, 2024
'Their strategy is to "accelerate the world's transition to sustainable energy." Note that this isn't about selling cars. It's about the outcome. This is a grand vision', which takes Tesla's mission statement and labels it as both a strategy and a vision within the same paragraph. Furthermore, when providing example of engineering strategy, the author includes tactical decisions such as to "rewrite the search cluster from scratch, rather than optimise the existing one." This is a tactical decision that should be separate from strategy and instead be part of the plan detailing how a department will execute that strategy. A strategy should guide a department's decision-making and leave room for creativity, rather than provide prescriptive instructions on everything.