The core of any zero trust security architecture is the ability to control who accesses your enterprise's information assets. Today's password-based authentication methods are fundamentally insecure, and first-generation multi-factor authentication (MFA) products can be defeated easily. Modern authentication begins with passwordless, phishing-resistant methods coupled with device trust and continuous risk assessment, which materially improves security.
Jon Friedman is a comedian, writer, and producer best known for The Rejection Show. His work has appeared in the Los Angeles Times, as well as on NPR and ABC News. He lives in New York.