Like plenty of other readers, I discovered this book because the author had secured a trad deal with a small indie publisher. Initially ecstatic because getting a trad deal is immensely difficult, things crumbled when the publishers wanted to use an AI cover.
This book's rights were returned to the author and self published with the gorgeous artwork by Speremint. I applaud the author for taking a huge risk in favor of artists and really hope another publisher sometime in the future considers pitching this book. The writing is fabulous and easily comparable to the quality expected in trad.
The plot? A cozy, fuzzy and full of sugary cake frosting story of a young Black North Texan named Johnny Isaacs who grew up loving to bake, sing, dance, dress in drag and being attracted to men. Which expectedly causes a rift with his conservative family. One of the key highlights of the book's conflict centers on how plenty of the queer characters are shunned from their biological families and form close bonds with their peers.
Now, 2 years later, Johnny has become a successful businessowner of a bakery with pink, yellow, drag concerts and oodles of fun. Much to the chagrin of Grace, the lease owner who enters conflict between her desire to kick him out because she dislikes his lifestyle choices but also enjoys making money.
Stuck in between Johnny's dream and Grace's scheming is Grace's son Chris, who is a good natured guy struggling to make ends meet in a difficult job market for recent college grads.
One thing that struck me about this book was not only the research done in the world of drag queen culture, but also how a story with a cozy theme serves as a social criticism of various issues afflicting young adults today. Despite having a cast of hard working college educated protagonists, the only jobs available are min wage dishwashing gigs.
Chris is barely scraping by living in an overpriced 1 room apartment riddled with cockroaches. Johnny's business is booming, but like plenty of small business owners, he has to grind 12 hour workdays 6 days a week. Our characters are doing everything right and not breaking any laws, but they are still just 1 medical emergency away from homelessness. And the only characters aware of their precarious situation are people their own age.
Meanwhile, we have Grace, a presumed Generation X aged woman who grew up being aware of her generation's counterculture (and a single parent in a conservative society to boot). One would expect she'd be more aligned to Chris's struggles, but Grace ends up espousing the same money hoarding behaviors her own generation despised when she was growing up. How ironic she, a single parent would not only raise a decent young man with no father in sight, become a successful businesswoman, but end up being cruel to her own son! Grace lives in an upper middle class McMansion, filled to the brim of empty rooms, but she doesn't let her own son live with her! Her lack of business acumen (more likely Machiavellian) doesn't see the purpose of hiring Chris to work in her leasing company.
What does Grace do instead?
She parades around, being a beacon among her parish, someone to look up to. Only that she expects her impoverished son to work as an unpaid laborer managing her church's social media. Sure, the reader can assume she had to become business savvy, and emotionally abusing her son into doing unpaid work 'as a small favor for paying his rent' to obtain 'marketing experience' is worth the extra work. But daaamn, Grace is a cruel, selfish, greedy woman hiding behind a pleasant mask. The author of this book did a mastery class of writing a convincing villain standing right in plain sight.
While the Johnny we meet is thriving, Chris on the other hand as the book's coprotagonist is battling depression, scared of homelessness with an uncertain future. Readers will soon feel identified with his struggles battling a difficult job market, an abusive parent and literally seeing that colorful rainbow filled with sweets and skittles the instant he visits Johnny's bakery for the first time as an escape outlet.
Will there be love in the horizon? Can two characters settle their personal differences and see common ground? Despite being a cozy story filled with caffeinated sugary drinks, this book unwinds plenty of themes fit for an entire semester of Sociology 101. I love how the author successfully balances so many different themes into the same story, which kept me wanting to read without stopping. This book is certainly an underrated quality read!