ValueSelling: Mastering the Art of Value-Based Sales Conversations

by Julie Thomas

Julie Thomas unveils a transformative framework crafted from years of field-tested expertise. This practical guide equips sales executives and managers with essential strategies to excel in competitive markets. Through insightful case studies, actionable tactics, and a relentless focus on value-based selling, Thomas empowers readers to elevate their sales conversations and drive unprecedented success, one interaction at a time. Whether navigating complex transactions or closing high-stakes deals, this book is your definitive roadmap to mastering the art of value-centric selling.

318 pages, Kindle Edition

Published July 15, 2024

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