Rebrand Right: How to refresh your brand and marketing to grow your business

by Rachel Fairley, Sarah Robb

Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?

Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn’t follow.

You can’t afford to wing it.

Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.

Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.

Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding.

Let’s get your rebrand right.

'A definitive guide on how to help your business grow through effective brand management and strategy.' - Pete Markey CMO, Boots

'The book I wish I’d had earlier in my career. Brimming with obvious experience and practical steps to follow.' - Marisa Kacary CMO, WilsonHCG

'When it comes to rebranding, no one is more qualified than Sarah and Rachel.' - Alisha Lyndon CEO, Momentum ITSMA

240 pages, Hardcover

Published April 22, 2025

Reviews

[Philip Randerson · Rating 5 out of 5]

As a CEO, navigating branding can be daunting, but Sarah and Rachel’s book makes it straightforward and enjoyable. Their decades of experience are distilled into a clear, relatable guide that’s simple for non-marketing leaders like myself yet packed with real-world examples that have given me lots to think about. This is a must-read for anyone looking to elevate their brand with confidence and ease.

[Shallu Behar-Sheehan · Rating 5 out of 5]

This book goes beyond just exploring the theory of rebranding; it dives deep into the practical, transformative steps that can reshape how both internal and external audiences perceive and connect with your organization. It sheds light on the cognitive and emotional processes that drive brand loyalty and trust, offering invaluable insights into how rebranding can create a more powerful and resonant brand experience.

[Kayci · Rating 5 out of 5]

Rebrand Right was the perfect resource for me and my team as we approached the first rebrand of our organization’s 25-year history – we had to get it right. Fairley and Robb have written a masterpiece that makes you want to take notes, look back on pages and then get back to your team feeling inspired and ready to take action. A must-read for every marketer!

[Rachel Moss · Rating 5 out of 5]

A great book for any marketer (budgets big or small, B2C or B2B) trying to engage their business in a rebrand. Talks you through the how and why to ensure success.

[Karren Hodgkins · Rating 3 out of 5]

With significant corporate brand experience followed by more than three decades in my own business serving smaller businesses I felt well placed to comment that this book certainly has interesting content and practical lists etc but feels like its audience is those with a more formal structure and extensive resources.

For the business that doesn't have departments/department heads and roles such as HR may form part of a CEO's portfolio, the content may not resonate. Many smaller businesses are very limited in terms of capacity and resources, this may all feel a bit much.

The brand examples use while being easily recognisable, reinforce this perspective. I'm not sure how many solopreneurs, miicro, small and even medium sized business would find them relatable.

Thank you to Practical Inspirational Publishing and Netgalley for an advance reader copy in exchange for an honest review

[Mark Baker · Rating 5 out of 5]

Rachel and Sarah generously share their deep experience to make the rest of us better at brand. They show that brand is more than logos, fonts and colours – it’s the people who live the brand each and every day. If you’re new to brand, this book will help you to be successful on your first try. If you already do brand, it will make you better and more successful.

[Kevin Waters · Rating 5 out of 5]

Just finished your book. Loved it. As a retired insights and branding exec who still likes to keep my brain active, it was a fun read with excellent examples and tools that I certainly could have used to augment those I practiced with clients for many decades. Really nice stuff, and work; thanks for authoring it.

[Simon Linacre · Rating 3 out of 5]

Better than average business book, with a focus on practical steps and eschewing the BS that come with much of the writing on branding. Recommended.