Alex Gavrish is a founder and CEO of Etalon Investment Research (www.etalon-ir.com), an investment research and management boutique that is focused on serving institutional as well as sophisticated individual investors. Alex was born and grew up in Kiev, Ukraine, then part of the Soviet Union, and immigrated to Israel at the age of 18. He decided to write Wall Street: Back to Basics in order to help individual investors achieve greater success in managing their investments and make better investment decisions. The book fills a gap in the existing literature on investments and finance that almost completely overlooks the issues of how to THINK about the market.