If you’re thinking of buying this book to read about the 2023 Blur reunion you may want to reconsider because despite the blurb and most of the promotion for the book aligning it with the Blur reunion only approximately 30% of the book is about Blur. Instead the book focuses on Alex’s Farm, Feastival and his family life and even the sections which are about Blur are written about through the experiences of his family during the various trips to the places Blur played, the other members of the band are rarely mentioned.
With that said, I still enjoyed the book, it just wasn’t what I was expecting. I’m a big Blur fan so I am interested in the other projects that the band are involved in but I probably wouldn’t recommend the book to the more casual Blur fan unless they had an interest in life on a farm. I enjoyed some of the sections about Feastival and all the work that goes into putting on the festival each year but I hated other times when he casually described going on a shoot as though it was a relatable and ethical thing to do.
Ultimately I read the book to read about Blur’s 2023 reunion and it didn’t really deliver on that, instead I felt that a lot could be deduced from what wasn’t said and when he spoke about Blur it always felt as though he was treading on eggshells, scared to upset someone. I’d hoped to finish the book feeling optimistic about the future of Blur but instead I felt the opposite, it didn’t feel as though there was any brotherly camaraderie there and it felt as though there were divisions within the group. At no point does Alex say this but examples such as when he needed Damon’s permission for his family to come along to a show gave a sense that the relationships within the band are still not stable or equal. He also mentioned a ‘disastrous’ Blur meeting circa 2020 but gives no further details.
Sometimes the book made it feel like the Blur reunion was a cash-grab and even though Alex stressed this wasn’t the case he also wrote about having no money and borrowing money from his family members. I also didn’t find his anecdotes particularly endearing, he writes as though his lifestyle is relatable but he seems to lead an extravagant lifestyle of Michelin-starred meals out, regular spa treatments and trips away where he and his family do whatever they like.
The timeline of the book is sometimes out such as when he says the warm-up gigs were in June 2023 when they were actually in May, its minor but would have been easily rectified. Also after saying for Blur to continue it needed to end on a high, he also conveniently doesn’t cover Coachella which wasn’t a high point for group, I’d have been interested to read his take on these shows.
Alex has a child-like sense of wonder and it was nice to read the world from this perspective, his descriptions of nature and the farm in particular were enjoyable to read. His passion for Feastival was clear throughout and it was lovely to see how much he loves this aspect of his life, it seemed he felt more able to speak freely about this part of his life and it flowed a lot more naturally than the Blur sections. His enthusiasm for life is palpable and he seems to be someone who wants to experience as much of life as possible and is willing to give his time to his various interests and I liked reading about his attempts to make a plate from a giant Frazzle, the concept of the Cheese Hub going back in time and how he has helped some family friends take their first steps into a music career.
It wasn’t what I was expecting but I still enjoyed the book, it just needed marketing more honestly.