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The BIG Liquor Lie: Getting Sober with an Ex-Industry Insider
Big Alcohol sells Americans a coveted lifestyle. But what are we really buying?
Once an accountant and sales rep for a startup liquor brand, Eric Fry was a bootlegger in high school and a bar musician in college. Twenty years of easy access to free alcohol resulted in a lengthy addiction that could have robbed him of a meaningful life. Eric, though, fought back.
In The BIG Liquor Lie, Eric shares an insider’s perspective of a trillion-dollar industry, revealing the lies he sold and the truths that helped him get—and stay—alcohol-free. Beneath masterful messaging and enticing imagery is a web of faulty protocol, corrupt bureaucracy, and false promises. Eric reveals what he learned from his twenty-year relationship with both the industry and substance, sharing his personal story and how he embraced a life free of alcohol. A must-read for all consumers, The BIG Liquor Lie is a compelling look at the power of cutting ties, starting fresh, and living with conviction.
Once an accountant and sales rep for a startup liquor brand, Eric Fry was a bootlegger in high school and a bar musician in college. Twenty years of easy access to free alcohol resulted in a lengthy addiction that could have robbed him of a meaningful life. Eric, though, fought back.
In The BIG Liquor Lie, Eric shares an insider’s perspective of a trillion-dollar industry, revealing the lies he sold and the truths that helped him get—and stay—alcohol-free. Beneath masterful messaging and enticing imagery is a web of faulty protocol, corrupt bureaucracy, and false promises. Eric reveals what he learned from his twenty-year relationship with both the industry and substance, sharing his personal story and how he embraced a life free of alcohol. A must-read for all consumers, The BIG Liquor Lie is a compelling look at the power of cutting ties, starting fresh, and living with conviction.
262 pages, Paperback
Published July 25, 2024
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