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Digital Impact: The Human Element of AI-Driven Transformation
Use technology to connect systems and data to change the world for the better
In Digital Impact: The Human Element of AI-Driven Transformation, Steve Lucas, a three-time CEO, discusses how organizations can integrate and automate systems to create incredible outcomes that benefit people. Lucas explains how this becomes possible when businesses solve the ubiquitous problems of digital fragmentation and data complexity, which have become even more pressing with the rise of artificial intelligence.
Using real-world customer stories as examples and writing in non-technical language that will appeal to every reader, this book shows how organizations are succeeding in missions like providing aid after natural disasters, growing food more sustainably, and ensuring students have access to everything they need on college campuses―all powered by connected technology.
Inspiring stories explored in this book include:
-How a chocolate company is working to end child labor in the cocoa-growing process in West Africa
-How a well-known charitable organization provides aid and services for people in need
-How a credit union helps members make better financial decisions for their families
For business leaders across industries, Digital Impact serves as an essential blueprint to unleash an organization's full potential for doing good by digitally transforming its technology architectures through integration and automation.
In Digital Impact: The Human Element of AI-Driven Transformation, Steve Lucas, a three-time CEO, discusses how organizations can integrate and automate systems to create incredible outcomes that benefit people. Lucas explains how this becomes possible when businesses solve the ubiquitous problems of digital fragmentation and data complexity, which have become even more pressing with the rise of artificial intelligence.
Using real-world customer stories as examples and writing in non-technical language that will appeal to every reader, this book shows how organizations are succeeding in missions like providing aid after natural disasters, growing food more sustainably, and ensuring students have access to everything they need on college campuses―all powered by connected technology.
Inspiring stories explored in this book include:
-How a chocolate company is working to end child labor in the cocoa-growing process in West Africa
-How a well-known charitable organization provides aid and services for people in need
-How a credit union helps members make better financial decisions for their families
For business leaders across industries, Digital Impact serves as an essential blueprint to unleash an organization's full potential for doing good by digitally transforming its technology architectures through integration and automation.
288 pages, Hardcover
Published April 15, 2025
8 people are currently reading
1373 people want to read
About the author
Steve Lucas
2 books6 followersSteve Lucas is a multi-time CEO with nearly 30 years of leadership experience in enterprise software. He has held CEO and senior executive roles at some of the world’s leading cloud organizations, including Marketo, iCIMS, Adobe, SAP, Salesforce and BusinessObjects. Lucas led both Marketo and iCIMS’ growth and transformation as CEO, driving successful multi-billion-dollar acquisitions and billion-dollar strategic investments for both organizations.
As the CEO of iCIMS, Lucas drove growth and profitability through product innovation and five strategic acquisitions over a three-year period. He established iCIMS’ position as the world’s leading talent acquisition cloud platform, as well as launched an entirely new product line, the Talent Cloud for recruiting that enables 40% of the Fortune 100 to hire millions of people every year. In 2022, Lucas led a billion-dollar investment round in iCIMS from TA Associates, along with Vista Equity partners, nearly tripling the valuation of the business.
At Marketo, Lucas accelerated double-digit growth and profitability, leading the take-private turnaround of the company, which resulted in the acquisition of Marketo by Adobe in 2018, the largest acquisition at the time in Adobe’s history. Lucas drove a complete transformation of the sales, marketing and product portfolio for the business, more than tripling the value of the business and doubling recurring revenue in a 24-month period.
Prior to joining Marketo in 2016, Lucas was President of SAP’s Platform & Analytics Products globally, including SAP’s HANA, PaaS, Database, Analytics, Data Integration and IoT businesses.
As a type 1 diabetic, he dedicates time to raising awareness, education and funds to find a cure. He has served on the boards of the American Diabetes Association and Children’s Diabetes Foundation, where he speaks to youth about managing their diabetes and overcoming obstacles.
Lucas holds a bachelor’s degree in business from the University of Colorado, is a published author of several books, and serves on multiple philanthropic and education boards.
As the CEO of iCIMS, Lucas drove growth and profitability through product innovation and five strategic acquisitions over a three-year period. He established iCIMS’ position as the world’s leading talent acquisition cloud platform, as well as launched an entirely new product line, the Talent Cloud for recruiting that enables 40% of the Fortune 100 to hire millions of people every year. In 2022, Lucas led a billion-dollar investment round in iCIMS from TA Associates, along with Vista Equity partners, nearly tripling the valuation of the business.
At Marketo, Lucas accelerated double-digit growth and profitability, leading the take-private turnaround of the company, which resulted in the acquisition of Marketo by Adobe in 2018, the largest acquisition at the time in Adobe’s history. Lucas drove a complete transformation of the sales, marketing and product portfolio for the business, more than tripling the value of the business and doubling recurring revenue in a 24-month period.
Prior to joining Marketo in 2016, Lucas was President of SAP’s Platform & Analytics Products globally, including SAP’s HANA, PaaS, Database, Analytics, Data Integration and IoT businesses.
As a type 1 diabetic, he dedicates time to raising awareness, education and funds to find a cure. He has served on the boards of the American Diabetes Association and Children’s Diabetes Foundation, where he speaks to youth about managing their diabetes and overcoming obstacles.
Lucas holds a bachelor’s degree in business from the University of Colorado, is a published author of several books, and serves on multiple philanthropic and education boards.
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Displaying 1 of 1 review
August 31, 2025
📕 Why (Not) to read this book (Target Audience)
A book that higlights the importants of data, and how people remain the key factor in getting clean data. With practices to reduce technology fragmentation.
👀 How this book changed my daily live (Takeaways)
Jevons paradox: human job demand could increase due to ai
⁉ Spoiler Alerts (Highlights)
Strong human connection extends life.
Agents are like friendly minios.
IPAAS: The road away from fragmentation
• Technology stacks are like the tower off Babel: many translations are needed.
• Disconnected systems, lead to Disconnected Data
• Enterprise architects are your digital urban planners: making sure that utilities connect.
• Federated API management
Clean data is the fuel for Ai: Garbage in is Garbage out.
• Disconnected data is useless: Do you have the correct data?
• Data Management Concerns
○ Volume
○ Velocity
○ Variety
○ Varasity
○ Value
Jevons paradox: jobs could increase due to ai
when technological advancements make a resource more efficient to use (thereby reducing the amount needed for a single application); however, as the cost of using the resource drops, if demand is highly price elastic, this results in overall demand increasing, causing total resource consumption to rise.
A book that higlights the importants of data, and how people remain the key factor in getting clean data. With practices to reduce technology fragmentation.
👀 How this book changed my daily live (Takeaways)
Jevons paradox: human job demand could increase due to ai
⁉ Spoiler Alerts (Highlights)
Strong human connection extends life.
Agents are like friendly minios.
IPAAS: The road away from fragmentation
• Technology stacks are like the tower off Babel: many translations are needed.
• Disconnected systems, lead to Disconnected Data
• Enterprise architects are your digital urban planners: making sure that utilities connect.
• Federated API management
Clean data is the fuel for Ai: Garbage in is Garbage out.
• Disconnected data is useless: Do you have the correct data?
• Data Management Concerns
○ Volume
○ Velocity
○ Variety
○ Varasity
○ Value
Jevons paradox: jobs could increase due to ai
when technological advancements make a resource more efficient to use (thereby reducing the amount needed for a single application); however, as the cost of using the resource drops, if demand is highly price elastic, this results in overall demand increasing, causing total resource consumption to rise.
Displaying 1 of 1 review