Publc Relations Beginners Guide: Media Training and Public Relations

by Mark Aiston

SmashwordsSearchPublic Relations - Beginners Guide Public Relations Help, Book 2By Mark AistonIf you deal with the media at any level, it is crucial that you understand how the media operates.Mediainsider’s Public Relations - Beginners Guide offers a detailed overview of the media and how it operates, how to identify a story about your business and how to promote that idea to the media in the hope of gaining free positive publicity.IT is an essential media training resource. LessPublic Relations - Beginners Guide is an ideal resource for anyone who is looking to promote their business, their products and services and themselves through the media.This detailed E-book offers tips and strategies that will help you understand how the media operates, guide you through the process of identifying story ideas about your business and yourself, help you promote those ideas to the media, assist you with your media interviews, and offer a range of tips for when you hold your media conference.Public Relations - Beginners Guide has been written by Australia media identity Mark Aiston.Mark has worked in media newsrooms around Australia since 1984, and understands what it takes for businesses to promote themselves through the media.He is also aware of the pit falls.Chapter 1. The mediaChapter 2. The newsroomChapter 3. The newsroom staffChapter 4. The process of creating newsChapter 5. The reporterChapter 6. When you get the call from the mediaChapter 7. Ten questions you must askChapter 8. Getting on-side with the mediaChapter 9. Getting off-side with the mediaChapter 10. Identifying story ideas for your businessChapter 11. Other hot issuesChapter 12 Try it your selfChapter 13. Pitching ideas to reportersChapter 14. The news releaseChapter 15. How to write a news releaseChapter 16. The interviewChapter 17. Know your audienceChapter 18. Different types of interviewsChapter 19. Interview checklistChapter 20. The 10 second grabChapter 21. Tricky questionsChapter 22. Do notChapter 23. DoChapter 24. RapportChapter 25. NervesChapter 26. Nerve bustersChapter 27. More tips on looking relaxedChapter 28. DressChapter 29. The media kitChapter 30. The media conferenceChapter 31. Creating a media database

69 pages, Kindle Edition

First published December 1, 2012