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The Book on Partnerships: How Startups Work With Partners To Sell More, Add Features, And Get Acquired.
The Book on Partnerships
is a practical guide on what partnerships are and how partners can help your startup beat the competition.
The right partnerships can make or break your business. I learned this lesson the hard way when one of my first partnerships nearly ended in a lawsuit. Yet soon after, our company, Hopin, formed hundreds of successful partnerships that fuelled our meteoric rise. Within two years, Hopin was valued at $7.75 billion, which earned us the title of “Europe’s fastest growing startup of all times”.
The Book on Partnerships is the summary of hundreds of expert sources and real-world examples. There is no hidden agenda, no pitch for expensive software, and no upsell for a $2,000 course at the end. This is the resource I wish I had when I knew nothing about partnerships.
It doesn’t matter whether you are a founder, entrepreneurial employee, or just curious about partnerships. This book will teach you how to create a partner strategy, find the right partners, drive more sales, expand globally, avoid channel conflict, forge alliances with industry giants, and get your startup acquired.
The right partnerships can make or break your business. I learned this lesson the hard way when one of my first partnerships nearly ended in a lawsuit. Yet soon after, our company, Hopin, formed hundreds of successful partnerships that fuelled our meteoric rise. Within two years, Hopin was valued at $7.75 billion, which earned us the title of “Europe’s fastest growing startup of all times”.
The Book on Partnerships is the summary of hundreds of expert sources and real-world examples. There is no hidden agenda, no pitch for expensive software, and no upsell for a $2,000 course at the end. This is the resource I wish I had when I knew nothing about partnerships.
It doesn’t matter whether you are a founder, entrepreneurial employee, or just curious about partnerships. This book will teach you how to create a partner strategy, find the right partners, drive more sales, expand globally, avoid channel conflict, forge alliances with industry giants, and get your startup acquired.
238 pages, Kindle Edition
Published August 4, 2024
29 people are currently reading
21 people want to read
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Displaying 1 of 1 review
January 19, 2025
Insightful, actionable, up to date
I’m new to the partnerships world. A lot of other books speak in platitudes or anecdotes from old times that don’t feel particularly relevant. I loved this book’s simple and tangible frameworks that both seasoned and new partnerships people can get value from. I also appreciated how clearly the author laid out his thought processes throughout the book. A lot of authors or tight leaders speak in generalities, but the real value of the book was learning how to think like a partnerships pro.
I’m new to the partnerships world. A lot of other books speak in platitudes or anecdotes from old times that don’t feel particularly relevant. I loved this book’s simple and tangible frameworks that both seasoned and new partnerships people can get value from. I also appreciated how clearly the author laid out his thought processes throughout the book. A lot of authors or tight leaders speak in generalities, but the real value of the book was learning how to think like a partnerships pro.
Displaying 1 of 1 review