Every profession needs an introductory text to its core body of knowledge. This definitive textbook is the most up-to-date introduction to the profession of librarianship for students and new entrants to the profession available. It is also the first to give a complete overview of all aspects of professional librarianship in the 21st century, and to offer authoritative analysis of modern libraries and librarianship. Key areas covered libraries and information evolution or revolution? information resources and services information organization and access library and Information users and society library technologies library and information management LIS education and training. Each chapter in this user-friendly text features clear learning aims and objectives and a list of revision questions to test and consolidate knowledge and understanding. Readership : Mapping onto course content for library and information studies in the US, UK and Australasia, this textbook also supports CILIP's Body of Knowledge and provides a single source of introductory explanations of library and information concepts for students. It is also the quintessential primer for new professionals.
Great introduction and overview. Lucid and comprehensible, with references, resources, thinking points and review questions which makes it easier to learn about the subject. A wonderful starting point to learn about library and information science.
I picked this book up because it has a chapter on Marketing and libraries.
I haven't studied Marketing as a student so I didn't have any theoretical grounding regarding it. But as a library promotion librarian, I am involved in marketing my library, its services, resources and people. My boss tells me that I'm not marketing, just promoting. So I gather that marketing is a much broader subject matter than promoting. So, I was interested to see what academicians have to say about library marketing.
This book covers a wide range of topics related to librarianship and Chapter 24 is dedicated to Marketing.
I was hoping to get a good clear definition of what promotion means. But I was disappointed. it did not define promotion. It merely mentioned that librarians have had to learn to be most proactive about promotion because marketing budgets are small and it is a challenge to compete with big companies who spend lots of money on promotion. Perhaps it is a given that everyone knows what promotion means so it is not necessary to define it. Perhaps I am dense. Perhaps it is a futile exercise to try and delineate the difference between Marketing and Promotion.
Lothy at mayitbe_books mentioned that this book is for students and new entrants to the profession. Perhaps that is why it does not have a more in-depth discussion to satisfy the needs of current practitioners. However, I wonder if a book written for new librarians should draw out in more details one of the most challenging areas of work in the library world now.
In general, the book, to me, simplifies actual library work. Perhaps all written documents inevitably simplify things. I don't know. The book didn't satisfy me and I won't recommend it as a textbook as part of any library course curriculum.